Alexandra Harrell is a journalist who specializes in fashion, sustainability, and business. She writes for publications such as Sourcing Journal, Yahoo News, and has been featured in WWD. Her articles cover a wide range of topics including industry trends, corporate developments, and the environmental impact of the fashion industry.
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Alexandra's articles predominantly cover the topics of fashion, retail, sustainability, denim, and textiles. She often includes press releases and private sector announcements in her coverage.
When reaching out to Alexandra Harrell, consider offering insights or stories related to sustainable practices within the fashion industry, innovations in textile manufacturing processes or materials with a focus on their environmental impact. Additionally, pitches highlighting new trends or significant developments in denim production and design may also be well received.
Given that she covers a mix of industry-specific themes such as beauty & fashion and sustainability along with specific topics like denim and textiles; story ideas should align closely with these areas for better engagement.
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Struggling Spinnova signs a multi-year letter of intent with Puma, as the sportswear giant plans on using Woodspin’s fiber in future collections.
3 min read Spinnova fiber producer Woodspin and Puma have signed a multiyear letter of intent (LOI) to source sustainable, wood-based fibers from Woodspin, a production plant being jointly developed by Spinnova and Suzano
The luxury goods market is amid a slowdown, with global spending dropping to lows not felt since the housing crisis in 2008—excluding the COVID-19 pandemic , of course—per Bain & Company.
By: Alexandra Harrell
Vegan label von Holzhausen’s second collab with Apple has dropped, while FlowFit Activewear incorporates citric waste into its first collection.
By: Alexandra Harrell
British Brand FlowFit Activewear incorporates citric waste into its first collection.
Unspun’s FitOS platform software suite addresses the fashion industry's pervasive size and return problems.
By: Alexandra Harrell
Ksubi returned to its roots Down Under for its latest collaboration.
Omnichannel retailer J.Jill announced that Claire Spofford, J.Jill's president and chief executive officer, will retire.
The use of recycled polyester has mushroomed as an alternative to its resource-draining virgin counterpart, rising by 3.5 percent to 8.9 million metric tons last year.
Portfolio of luxury retailers Marquee Brands has hired Natasha Fishman as chief marketing officer, Fishman shared on LinkedIn.
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