By: Elizabeth Segran
A global alliance of businesses, governments, and designers just unveiled a universal mark for reuse—and it could reshape how the world handles waste.


Elizabeth Segran is a Senior Staff Writer at Fast Company. She covers a range of topics within the fashion and retail sectors, including beauty, apparel design, corporate sustainability, and the impact of AI on the industry. Elizabeth's work has been featured in Fast Company Middle East, NewsBreak, Marcellus Investment Managers, Magzter, Fast Company South Africa, and MSN.
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Elizabeth Segran's coverage heavily revolves around the fashion, design, and retail industries. She often covers stories related to innovative business models, sustainable practices, emerging startups, and industry trends.
When reaching out to Elizabeth for potential collaboration or pitches, consider offering insights into groundbreaking designs or sustainable practices within the fashion and retail sectors. You might also want to present her with information about new startup ventures in these industries or provide unique perspectives on evolving consumer trends that are shaping the future of fashion and design.
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