Alyssa Mercante is a Senior Editor at Aftermath. She specializes in culture writing with a focus on marketing technology, media relations, and the intersection of beauty and fashion. Her work has been featured in prominent outlets such as Quartz, The Guardian, Rolling Stone, and Jezebel Magazine.
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Alyssa Mercante's coverage predominantly focuses on gaming and entertainment news, including reviews and event coverage. She seems to be interested in unique angles or personal experiences related to video games, movies, TV shows, and internet culture.
If you have insights into the latest trends in gaming or can provide a unique perspective on popular entertainment content like Star Wars or The Boys, Alyssa might be open to your pitches. Additionally, if you have experience with notable events within the gaming industry or expertise in emerging internet culture phenomena, she may find your input valuable for her articles.
Alyssa does not appear to have a specific geographic focus but covers topics of global interest within the gaming and entertainment space.
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By: Alyssa Mercante
Cannes Lions 2026 is gearing up to be the advertising industry event’s biggest bet on creators, and the creator econony, yet.
By: Alyssa Mercante
Lipton worked with Billion Dollar Boy to activate local creators across six different markets; a new approach to global marketing
Forbes is yet another publisher tapping creators and their audiences to drive off-platform growth – with a slightly different structure.
By: Alyssa Mercante
50,000 creators activated globally, massive in-person pop-ups in host cities, and more are all part of Unilever's World Cup creator push.
By: Alyssa Mercante, Seb Joseph
How creators became the talent behind marketing’s entertainment pivot. Cannes didn't so much reveal that shift as rubber-stamp it.
Brands are bringing creators to the World Cup sidelines to boost engagement and be a part of the global cultural conversation.
By: Alyssa Mercante
Sean Evans, the man behind the hit YouTube celebrity interview series “Hot Ones,” was named one of Time's 100 most influential creators of 2025.
As the 2026 FIFA World Cup nears its conclusion, a parallel broadcast has emerged alongside the official TV feed: creator-led livestreams from inside the stadiums and FIFA fan zones on Twitch and YouTube.
Hollywood has courted creators for several years, but in the past few months, there's been a full-blown creator invasion.
By: Alyssa Mercante
Kristi Cook used to YouTube anonymously. Once she revealed her face, her account became wildly popular.
