Alyssa Mercante

After the runaway success of creator-led films this year, Hollywood is hungry for creators and is looking to gobble up more and more of their IP.

Employee creator networks are the new creator networks. Last week, Gap Inc. announced it was opening up its creator program to its employees

This article is part of an ongoing series examining successful creator business strategies. More from the series →

Employee creators are a new brand strategy in marketing circles. Making them work, however, is another matter.

The uproar over OpenAI's luxury creator trip to New York — in which around 30 creators stayed at a high-end farm resort, ate farm-to-table meals and learned beekeeping — has died down.

If the World Cup was any indication, creators are a crucial marketing pillar of sports leagues and major sporting events, drawing new fans to sports through their secondary broadcasts or paid partnerships.

Earlier this year, YouTube made a major infrastructure play to help iron out the operational layer of the creator economy.

It wasn't that long ago that a brand announcing a creator had taken up an internal role would've triggered an eye roll.

X is launching a new revenue model for creators next month, called the Original Content Rewards Program, that will reward creators who

Bigger budgets, bigger campaigns, bigger partners, bigger goals — marketers are starting to feel that the price to work with creators is out of control.