Alyssa Mercante is a Senior Editor at Aftermath. She specializes in culture writing with a focus on marketing technology, media relations, and the intersection of beauty and fashion. Her work has been featured in prominent outlets such as Quartz, The Guardian, Rolling Stone, and Jezebel Magazine.
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Alyssa Mercante's coverage predominantly focuses on gaming and entertainment news, including reviews and event coverage. She seems to be interested in unique angles or personal experiences related to video games, movies, TV shows, and internet culture.
If you have insights into the latest trends in gaming or can provide a unique perspective on popular entertainment content like Star Wars or The Boys, Alyssa might be open to your pitches. Additionally, if you have experience with notable events within the gaming industry or expertise in emerging internet culture phenomena, she may find your input valuable for her articles.
Alyssa does not appear to have a specific geographic focus but covers topics of global interest within the gaming and entertainment space.
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By: Alyssa Mercante, Zack Zwiezen, Carolyn Petit, Moises Taveras
From Andor to The Mandalorian and all the Boba Fett books in between, we ranked the Star Wars TV series
By: Alyssa Mercante
What works structurally for an individual creator doesn't automatically translate into a scalable media company, and more founders may be running into that reality.
As creators of all sizes flood feeds and mega creators raise their prices, brands are looking for new ways to partner with major talent that's long-term, far-reaching, and scalable.
MrBeast is building an AI-powered creator platform that points to a more programmatic future for the creator economy.
By: Alyssa Mercante
Amazon wants to turn creator-led video podcasts into the next generation of TV networks – multiplatform franchises that can soak up TV budgets and spin out into retail, live events and social clips.
Clipping – turning long-form videos and streams into short, viral snippets – has become the growth hack of choice for creators, spawning its own cottage industry.
By: Alyssa Mercante
Twitch is slowly but deliberately evolving its creator model, widening access to monetization tools that once made it a haven for smaller, community-driven streamers.
By: Alyssa Mercante
The NBA is ramping up its bet on creator-led commentary, elevating YouTube basketball star Kenny Beecham to the center of its fan-facing media strategy as it continues to chase younger audiences across digital platforms.
Imagine this: you're an avid viewer of a rather small streamer jumping on to catch their daily video game session when you notice something odd.
By: Alyssa Mercante
As more people look for ways to be healthier or seek knowledge about medical ailments (especially in countries lacking universal health care) medical
