Alyssa Mercante is a Senior Editor at Aftermath. She specializes in culture writing with a focus on marketing technology, media relations, and the intersection of beauty and fashion. Her work has been featured in prominent outlets such as Quartz, The Guardian, Rolling Stone, and Jezebel Magazine.
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Alyssa Mercante's coverage predominantly focuses on gaming and entertainment news, including reviews and event coverage. She seems to be interested in unique angles or personal experiences related to video games, movies, TV shows, and internet culture.
If you have insights into the latest trends in gaming or can provide a unique perspective on popular entertainment content like Star Wars or The Boys, Alyssa might be open to your pitches. Additionally, if you have experience with notable events within the gaming industry or expertise in emerging internet culture phenomena, she may find your input valuable for her articles.
Alyssa does not appear to have a specific geographic focus but covers topics of global interest within the gaming and entertainment space.
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Hollywood has courted creators for several years, but in the past few months, there's been a full-blown creator invasion.
By: Alyssa Mercante
Kristi Cook used to YouTube anonymously. Once she revealed her face, her account became wildly popular.
By: Alyssa Mercante
Last month, Accenture Song acquired creator and social agency Whalar along with its scaled creator engagement tools and growth capabilities.
Mastercard recently rolled out an episodic social series focused on foodie creators visiting restaurants to help create buzz and grow their small business.
The 2026 FIFA World Cup is over, and the impact of content creators (and how brands and platforms leveraged them) is clear.
By: Alyssa Mercante
The creator bootcamp had big brand partnerships and big engagement metrics, which could bring more brands to the streaming sponsorship table.
By: Kimeko McCoy, Alyssa Mercante
By now, the Unilever creator story is a familiar one. Last year, the conglomerate announced plans to center creators in its marketing , and
This article is part of an ongoing series examining successful creator business strategies. More from the series →
After the runaway success of creator-led films this year, Hollywood is hungry for creators and is looking to gobble up more and more of their IP.
By: Alyssa Mercante
Employee creator networks are the new creator networks. Last week, Gap Inc. announced it was opening up its creator program to its employees
