Alyssa Mercante is a Senior Editor at Aftermath. She specializes in culture writing with a focus on marketing technology, media relations, and the intersection of beauty and fashion. Her work has been featured in prominent outlets such as Quartz, The Guardian, Rolling Stone, and Jezebel Magazine.
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Alyssa Mercante's coverage predominantly focuses on gaming and entertainment news, including reviews and event coverage. She seems to be interested in unique angles or personal experiences related to video games, movies, TV shows, and internet culture.
If you have insights into the latest trends in gaming or can provide a unique perspective on popular entertainment content like Star Wars or The Boys, Alyssa might be open to your pitches. Additionally, if you have experience with notable events within the gaming industry or expertise in emerging internet culture phenomena, she may find your input valuable for her articles.
Alyssa does not appear to have a specific geographic focus but covers topics of global interest within the gaming and entertainment space.
This information evolves through artificial intelligence and human feedback. Improve this profile .
Imagine this: you're an avid viewer of a rather small streamer jumping on to catch their daily video game session when you notice something odd.
By: Alyssa Mercante
As more people look for ways to be healthier or seek knowledge about medical ailments (especially in countries lacking universal health care) medical
By: Alyssa Mercante
Hyper-engaged audiences and lightning-fast production has made CTV partnerships with creators like Dhar Mann incredibly enticing for brands
By: Alyssa Mercante
Retailers from Target to Urban Outfitters and Aerie are trading one-size-fits-all affiliate schemes for hybrid creator programs that mix gamified communities, tiered rewards and performance-based pay.
By: Alyssa Mercante
This article is part of an ongoing series examining successful creator business strategies. More from the series →
By: Alyssa Mercante
YouTube's Gemini Omni integration has highlighted some of the major problems generative AI poses in the creator economy.
By: Alyssa Mercante
The 2026 World Cup kicks off on June 11, and the global soccer event is posing thorny challenges for brands looking to activate around it.
This article is part of an ongoing series detailing the most important information readers need to know about the ad industry's most complex topics. More from the series →
By: Alyssa Mercante
Cannes Lions 2026 is gearing up to be the advertising industry event’s biggest bet on creators, and the creator econony, yet.
By: Alyssa Mercante
Lipton worked with Billion Dollar Boy to activate local creators across six different markets; a new approach to global marketing
