By: Alyx Gorman
The model and super-Wag Jesinta Franklin usually loans her face to multimillion dollar brands; but her latest campaign is with a small, independent designer.
Alyx Gorman is a lifestyle editor at The Guardian Australia. With a focus on Australian culture and lifestyle, Alyx covers a range of topics including fashion, books, events, and gift guides. She is known for her witty and engaging writing style, providing readers with insightful and entertaining content.
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Australia (National)
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Alyx's coverage primarily revolves around lifestyle and entertainment, focusing on topics such as Christmas, art exhibitions, fashion, books, and Australia. She also features promotional deals and gift guides in her articles.
Given the nature of her articles, Alyx may be interested in pitches that align with upcoming events or seasonal themes related to lifestyle or entertainment. For example, offering unique insights into emerging trends in art exhibitions or fashion could capture her interest. Additionally, providing exclusive details about new book releases or innovative Christmas gift ideas within a reasonable budget might appeal to her.
Considering the prominence of Australian content in Alyx’s work, pitches featuring distinctively Australian perspectives on lifestyle-related events could resonate well with her coverage preferences.
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