TikTok is obsessed with sleep. “Sleepmaxxing” has been trending on the platform — an umbrella term that encompasses various sleep hacks ranging from lifestyle changes to fancy gadgets. The goal? Maximizing the quality and quantity of your Zzzs. Here’s what you need to know about the trend (and why it can backfire).
Anouare Abdou is the Chief Executive Officer at Goalcast. She specializes in health and wellness, beauty and fashion, and culture and society, with a focus on topics such as nutrition, fitness, and the influence of celebrities like Jennifer Lopez and Gwen Stefani. Anouare's work has been featured in prominent outlets including Goalcast, AskMen, and Asset Info Hub.