Anthony Hawkswell

That's why at ICAST this year, visitors to its booth will see a plethora of new sparklers that are additions to its already popular spinner series as well as a brand new range and three new multi-lure kits.

PRADCO will head to ICAST this month with confidence after a strong first half of the year that has seen continued consumer support for its brands despite ongoing economic challenges.

The opportunity for anglers to fish for bluefish tuna in English waters has increased significantly this year following successful negotiations to boosts the region's quota for the species.

Nordic Fieldsport, the Danish owner of the iconic Swedish lure brand Wolfcreek, has announced a strategic partnership with Sean Wit, one of Europe's most recognised and influential figures in modern predator fishing.

Mustad, the world's leading manufacturer of fishing hooks, will be showing off its latest hook point technology at this week's ICAST.

One of Canada's largest distributors of fishing tackle has announced new partnerships with six world class brands on the opening of a new warehouse to serve its east region dealer network.

One of the newest Board members at EFTTA – the body that represents the trade in Europe – has called for protection for trailblazing brands that are investing in innovation.

The Finnish brand's hugely successful bait took awards in the fresh and saltwater soft lure categories for the CEO 21 and IMPOSTER (main picture) as Rapala visited the podium on four occasions.

Rather Outdoors – owner of some of the world's top fishing brands – capped a successful ICAST by providing the winner of the Best in Show.

Pure Fishing has overhauled its global supply chain planning by replacing legacy systems and spreadsheet-based processes with a unified AI-driven platform, aiming to improve forecast accuracy and product availability across its portfolio of leading fishing brands.