Anthony Hawkswell is an Editor at Angling International. He covers a diverse range of themes including sports business, retail, and corporate events, with a particular focus on fisheries, trade shows, and consumer behavior analytics. Anthony's insights into business and economics have been featured in various publications, highlighting his expertise in networking events and corporate sustainability.
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Anthony’s coverage heavily focuses on the fishing industry, particularly around product promotions and sales & marketing. He seems to be most responsive to press releases, private sector announcements, and promotional deals within the fishing industry.
Given Anthony's focus on specific products and companies in the fishing industry, he would likely prefer sources with direct knowledge of these developments or those who have been involved with similar successful product launches or sales strategies.
He does not appear to have a specific geographic focus but instead covers global developments related to fishing products and businesses.
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By: Anthony Hawkswell
In an industry crowded with imitation and repetition, Dinos Panayi says he has chosen a different path. From his workshop in Cyprus, the founder of LuresLab has spent years quietly developing lure concepts driven not by trends, algorithms or influencer campaigns, but by obsession – an obsession with predator behaviour, engineering and the feeling an […]
By: Anthony Hawkswell
The new SUMMA alarm system from SERT Fishing’s PROWESS carp brand has been developed for anglers looking for uncompromising reliability, advanced features and premium build quality. Combining modern design, powerful wireless performance and ultra-clear sound quality, it is built to meet the expectations of demanding carp anglers across Europe, says PROWESS Product Manager Julien Blot. […]
By: Anthony Hawkswell
China’s rapidly evolving tackle industry left a lasting impression on the organiser of ANGELWELT, following a recent visit to one of the country’s major fishing exhibitions. Felix Steinacker, Head of ANGELWELT, Germany’s fast-growing business and consumer fishing event, attended the Shanghai International Lure Fishing Show to better understand developments within the Asian tackle market – […]
By: Anthony Hawkswell
Svivlo is making waves in the baitcaster sector for its ‘no backlash’ reels. But how can retailers take advantage of the phenomenon? Inventor and CEO Patrik Zander explains ahead of his attendance at the EFTTEX and ICAST shows. Your two reels make baitcasting easier. Which also means it makes it easier to sell a first […]
By: Anthony Hawkswell
Before the doors to EFTTEX are opened in Barcelona later this month, the big story had already been written – the return to the show of the world’s largest fishing tackle supplier Pure Fishing. News that company and its world famous brands would be attending Europe’s premier trade show for the first time since 2019 […]
By: Anthony Hawkswell
One of Scandinavia’s fastest growing fishing brands has marked an important step in its international growth strategy with the appointment of a distributor to handle sales across Canada and selected markets in the United States. Nordic Fieldsport has entered into an agreement with Canadian tackle supplier Rugged Tackle, which will distribute its Myran Sweden range […]
By: Anthony Hawkswell
The UK's largest fishing tackle retailer, which hit its £100m revenue target in the last financial year, has reiterated its ambitious plans to develop a sustainable European business.
By: Anthony Hawkswell
Sales of fishing tackle rose by 6% at one of North America’s leading suppliers of gear for the sport in the first quarter of its financial year. Sportsman’s Warehouse said that the performance was driven by seasonal demand as customers prepared for the spring fishing season. Its result was only bettered by sales of hunting […]
By: Anthony Hawkswell
A former Grundéns CEO has returned to Simms Fishing Products as President of the brand and its parent Revelyst Outdoor Performance. Dave Mellon, who was Vice President of Marketing and Product at the fly fishing brand from 2012 to 2014, took up the dual role last month based at Bozeman, Montana, home to Simms and […]
By: Anthony Hawkswell
A top US apparel brand will be showing off its 2027 range at EFTTEX next week following a collaboration with a Spanish exhibitor. Californian-based Pelagic will be on the AZ Trading booth as it presents its clothing to a European audience at the show in Barcelona. Among its items on display will be its latest […]
