Aparajita Saxena is a Senior Associate Editor at YourStory Media. She covers a diverse range of themes including tech, deep tech, business and economics, and sustainability, with a particular focus on startups, markets, and the Indian economy. Aparajita's insights and analyses have also been featured in The CapTable, highlighting her expertise in areas such as IPOs and AI.
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India (National)
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Aparajita Saxena focuses on local news within India, specifically in Karnataka and Bengaluru. She places a heavy emphasis on the auto industry, particularly electric vehicles (EVs), climate tech, startups and funding. Her coverage includes press releases, government announcements, and private sector updates.
To effectively reach out to Aparajita with relevant information or sources for potential coverage, consider pitching stories related to new initiatives or developments from companies operating in the electric vehicle space in India. Additionally, providing insights into climate tech innovations or startup funding opportunities within these sectors could also be of interest.
Given her focus on local news and specific industries such as EVs and startups in Bangalore and Karnataka regionally as well as across India more broadly would likely resonate with her reporting objectives.
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The IPO-bound hospitality startup had elevated Rakesh Kumar in December 2023 as its new CFO.
By: Aparajita Saxena
The investment in Transition VC is in line with the state's sustainability goals, particularly with respect to achieving energy independence.
By: Aparajita Saxena
The travel service provider reported an over 20% increase in its air ticketing and hotels and packages business, each.
By: Aparajita Saxena
The Shopping programme will allow eligible creators to tag products from Flipkart and Myntra in their content, earning commissions on purchases made by viewers directly through the tagged links. YouTube plans to partner with more commerce companies in the future as well.
At a press conference, Swiggy Instamart CEO Amitesh Jha noted a growing consumer preference for convenience, particularly in grocery deliveries.
By: Aparajita Saxena
Set up in 2016 by Tata, Nikelani and prominent economist Vijay Kelkar, Avanti Finance focuses on providing financial products to underserved and marginalised communities.
Amazon Seller Services enables businesses in India to list, sell, and ship products on the platform, leveraging fulfilment tools, advertising, and customer insights to expand their reach and boost sales.
By: Aparajita Saxena
The logistics startup reduced its expenses by 22.9% in the year, easing some pressure off of its bottomline.
The startup, co-founded by Nikhil Kumar and Sahil Kini in 2018, was acquired by Pine Labs in June 2022 in a deal reportedly worth $70 million.
By: Aparajita Saxena
In a white paper launched in New Delhi on Wednesday, trade body CAIT said that platforms like Blinkit, Zepto, and Instamart are misusing foreign funds to subsidise deep discounts instead of building infrastructure.
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