By: Arabella Mileham
Pierpaolo Petrassi MW is stepping down from his role as head of trading for beers, wines, spirits and soft drinks at Waitrose after 16 “incredible” years at the retailer.


Arabella Mileham is a Drinks Journalist at various esteemed publications. She specializes in the intersection of food and beverages, focusing on beverage production, drinks and spirits, and packaged beverages, while also exploring themes related to finance, agriculture, and retail. Arabella's insights and expertise have been featured in Wine Business Monthly, The Drinks Business, and wine.co.za.
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Arabella Mileham's coverage primarily focuses on product promotions, sales & marketing within the food and beverage industry, particularly wine. She often includes private sector announcements and cites data to support her articles.
Given this focus, Arabella would likely be interested in pitches related to new product launches or promotions within the wine industry, as well as trends in consumer behavior during specific seasons such as Christmas. Additionally, she may also appreciate insights into how hospitality impacts independent suppliers or analyses of market data relevant to the wine industry.
As Arabella is focused on private sector announcements and frequently cites data in her articles, sources with access to exclusive information about products or companies within the food and beverage industry could be particularly appealing to her.
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