Ariel Baker is an Assistant Beauty Editor with a focus on national beauty trends in the United States. She writes for POPSUGAR and Knowledia, covering a wide range of topics including perfume, skincare, makeup, hair, and nail art. Ariel's work has been featured in Popsugar Inc and Cigalah Group, showcasing her expertise in the beauty industry.
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Ariel Baker's focus on beauty and fashion suggests that she is likely to be most responsive to pitches related to product reviews, new launches, or in-depth insights into the latest trends in the beauty industry. If you have innovative products or unique perspectives on current beauty trends such as skincare, haircare, makeup, and nail art, these would align well with her coverage.
Given Ariel’s emphasis on national coverage within the United States, consider tailoring pitches specifically around products or trends that are relevant and available within this market. She may also be interested in stories about American influencers or celebrities who are making waves in the beauty industry.
Promotional deals and review articles constitute a significant portion of Ariel's coverage attributes; hence she might be open to exploring partnerships with brands for sponsored content if it aligns with her audience's interests.
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Follow Queens, NY College of the Holy Cross Ariel is a freelance writer and has been writing for Byrdie since 2024.
Whether you can't stop hearing about the famous Missing Person perfume on TikTok, or hugged someone and got a soft whiff of their perfume, the chance
One/Size released a new mattifying primer called the Oil Sucker Primer. This PS writer tested in on her oily skin. See the results here.
I don't know what it is about me, but I like to fixate on things. Books, songs, certain foods — if I like something, then I really like it.
By: Ariel Baker
The category is grunge-glam when it comes to beauty trends for 2025. We’re breaking down the hair, makeup, and skincare looks that will be seen everywhere.
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Over the years, braided hairstyles have evolved at an almost break-neck speed. Gone are the straight forward box braids and simple cornrows of our youths.
Like braids or twists, locs are an incredibly versatile hairstyle that can make styling your hair a breeze each morning.
One of the best things about having natural hair is the versatility of styling options at your fingertips.
Adjusting our skincare routine based on the season is common practice. But is it necessary? We asked dermatologists to weigh in. Read their responses inside.
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