Ariel Baker is an Assistant Beauty Editor at Popsugar Inc. She specializes in beauty and fashion, with a keen focus on style, retail, and the intersection of beauty with contemporary topics like AI and sports figures. Ariel's work has been featured in prominent outlets including Byrdie, Marie Claire, Women's Health, and InStyle.
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Ariel Baker's focus on beauty and fashion suggests that she is likely to be most responsive to pitches related to product reviews, new launches, or in-depth insights into the latest trends in the beauty industry. If you have innovative products or unique perspectives on current beauty trends such as skincare, haircare, makeup, and nail art, these would align well with her coverage.
Given Ariel’s emphasis on national coverage within the United States, consider tailoring pitches specifically around products or trends that are relevant and available within this market. She may also be interested in stories about American influencers or celebrities who are making waves in the beauty industry.
Promotional deals and review articles constitute a significant portion of Ariel's coverage attributes; hence she might be open to exploring partnerships with brands for sponsored content if it aligns with her audience's interests.
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By: Ariel Baker
A fragrance expert explains how to start layering perfumes for a unique signature scent. Plus, editor-vetted perfume recommendations.
By: Ariel Baker
There's an adage that you may have heard before — something along the lines of: “Size matters.” If you subscribe to that narrative, you likely have
By: Ariel Baker
Hollywood may not be done with the quiet luxury beauty trend. After Selena Gomez announced her engagement to her partner Benny Blanco wearing a
Such and easy look to achieve!
She matched hers to equally festive Bottega Veneta earrings.
By: Ariel Baker
I tracked down everything you need to try the "Bejeweled" look at home.
Rapunzel status, unlocked.
We’ve scouted options for everyone.
By: Ariel Baker
Billie Eilish is proving that her beauty regimen is ironclad. On Dec. 23, the singer posted her makeup routine on TikTok, showing fans everything that she uses to get her signature sultry glam.
By: Ariel Baker
I live in New York City and as is customary for everyone living in the Northeast, it is my obligation to exclaim—rather loudly—just how cold it is here during the winter any chance that I get.
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