Astha Oriel is a sub-editor for Fortune India, focusing on national news in India. With a keen interest in finance and business, Astha covers stories related to stock market trends, company performances, and economic developments. Her articles provide insights into the Indian market and its impact on various industries.
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India (National)
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Astha's coverage primarily focuses on the Indian automotive industry, stock market movements, and business earnings. Her reliance on data and press releases suggests that she values factual information from reliable sources.
To effectively reach out to Astha, consider providing her with exclusive access to relevant data or insights into trends within the Indian automotive sector. Industry experts who can provide in-depth analysis of sales & marketing strategies within this sector are also likely to capture her attention.
Given her national focus on India, pitches should be tailored to reflect relevance and impact specifically within the Indian market.
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By: Astha Oriel
In just five years, Kay Beauty has established itself as one of the top-selling cosmetic brands in India
By: Astha Oriel
She believes that effectively leading an OTT platform requires consistently keeping the audience at the centre of every decision. - Issue Date: Nov 24, 2024
With a starting price of Rs 7.89 crore the company is hoping its new model will help it make a splash in the sub-4 metre compact SUV segment, which accounts for 30% of overall SUV sales
By: Astha Oriel
Mishra, who has been with Mahindra for the past nine years, is committed to “delivering tangible impact”.
For Maruti Suzuki, the country's largest automobile manufacturer, Swift Dzire as a brand has turned out to be a ‘golden goose,' with more than 2.7 million sales since its launch in 2008.
The Indian market is no longer about a certain price point, focus is on creating lifestyle products, says Rajesh Jejurikar, Executive Director, Mahindra & Mahindra Limited
By: Astha Oriel
Tata Curvv, which is the first coupe SUV from the house of Tata Motors is likely to touch 15,000 deliveries in the next two months, according to Vivek Srivatsa, chief commercial officer at Tata Motors.
Notably, through the launch of the new Honda Amaze, which will compete with the likes of Maruti Suzuki’s new Dzire and Hyundai Aura, the Japanese automaker is aiming to revive the sedan segment.
By: Astha Oriel
EV penetration in Delhi stood at 11.5% in FY24, followed by Kerala, where EV penetration stood at 11.1, says FICCI-Yes Bank Report
By: Astha Oriel
R.C. Bhargava-led Maruti Suzuki jumped four places in the 2024 BT500 list thanks to a 32% increase in market capitalisation over last year. With an impending foray into EVs, the company is looking to consolidate its leadership over the passenger cars market - Issue Date: Dec 22, 2024
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