Ben Bold is a journalist and writer who specializes in advertising, marketing, and media. He has written for publications such as Campaign (UK), Campaign US, PRWeek, Campaign Asia, and Campaign India. Ben covers a wide range of topics within the industry, including industry events, agency appointments, creative campaigns, and regulatory issues.
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United Kingdom (National)
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Ben Bold's article titles show a focus on advertising, marketing, creative agencies and business partnerships with emphasis on announcements and industry news. His coverage indicates interest in new appointments, agency repositioning, industry initiatives and brand campaigns.
To effectively reach out to Ben Bold, consider offering exclusive insights or interviews related to significant developments within the advertising and marketing sector. Topics such as innovative campaign strategies, impactful rebranding efforts or notable personnel changes within major agencies could be of particular interest to him due to his frequent coverage of such themes.
Given the high percentage of announcement-focused content in his articles (39%), providing unique perspectives on recent industry news or upcoming launches may capture his attention.
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By: Ben Bold
Witch brands are pumpkin up the horror this All Hallow’s Eve?
The brand abided by Pitch Positive Pledge during the review process handled by Ingenuity.
The ad by Boots was banned for being irresponsible and the Wickes ad for being misleading.
'Tech from EE' goes live today (5 November).
Process is under way and there will be a decision in the coming weeks.
By: Ben Bold
As she carries out a global media review, Conny Kalcher explains how agencies should work in harmony together, reduce staffing changes and help the insurance sector move away from ‘doom and gloom’ narratives.
By: Ben Bold
Ad revenues up 6% in the first nine months of 2024, while ITVX digital ad revenue up 14%.
By: Ben Bold
Chandrasekaran paid tribute to the late Tony Cullingham, whose ‘firm but fair’ approach was an antidote to being 'nice'.
Summary Amazon's 2024 Prime Big Deal Days marked its biggest-ever October shopping event, the online retailer said, with greater numbers of Prime members shopping for bargains compared with last year.
Summary UK retail media ad spend is set to surpass £7bn in 2028, according to research published by IAB UK – more than double the predicted spend for 2024.
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