Ben Bold is a journalist and writer who specializes in advertising, marketing, and media. He has written for publications such as Campaign (UK), Campaign US, PRWeek, Campaign Asia, and Campaign India. Ben covers a wide range of topics within the industry, including industry events, agency appointments, creative campaigns, and regulatory issues.
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United Kingdom (National)
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Ben Bold's article titles show a focus on advertising, marketing, creative agencies and business partnerships with emphasis on announcements and industry news. His coverage indicates interest in new appointments, agency repositioning, industry initiatives and brand campaigns.
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The global campaign introduces a Drambuie-based, iced espresso cocktail.
The tongue-in-cheek work is designed to entice customers to try the Mini Hash Browns.
The holding company highlighted growth in India in Asia, while noting ongoing challenges in China.
UK-based role reports to global CEO Guy Marks. by Ben Bold To continue enjoying this article, please sign in.
Summary The lion's share (91%) of US advertisers plan to leverage AI as part of their retail media strategy in spite of the fact that most retailers lack AI capabilities at scale, according to research by Quartile.
By: Ben Bold
Alex Macqueen is Kitchen's new head of humour. Was the agency serious, or having a laugh?
By: Ben Bold
Witch brands are pumpkin up the horror this All Hallow’s Eve?
The brand abided by Pitch Positive Pledge during the review process handled by Ingenuity.
The ad by Boots was banned for being irresponsible and the Wickes ad for being misleading.
'Tech from EE' goes live today (5 November).
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