Nexo plans to leverage the credibility of the Audi Formula 1 brand to build trust and customer acquisitions across its key markets and target high-net-worth individuals.
Ben Cronin is an Editor at SportBusiness. He specializes in the intersection of sports and business, with a focus on themes such as professional sports, sports marketing, and the impact of AI and machine learning in the industry. Ben's insights and expertise have been featured in prominent publications including SportBusiness, Global Advertising News, and Daily Maverick.












