ISG, the specialist virtual advertising agency of Bruin-owned TGI Sport, has blamed competition and oversupply in the virtual advertising sector as newly filed accounts revealed revenue for the…
Ben Cronin is an Editor at SportBusiness. He specializes in sports business, marketing, and advertising, with a keen interest in sports merchandising and apparel design, as well as the intersection of luxury goods and the fashion industry. Ben's insights and expertise are featured in notable publications including SportBusiness, Global Advertising News, and Daily Maverick.

















