Ben Cronin is an Editor for SportBusiness, specializing in sports marketing and sponsorship news. With a keen interest in the business side of sports, Ben covers a wide range of topics including sponsorship deals, brand partnerships, and marketing strategies in the sports industry.
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Ben Cronin's coverage primarily focuses on sports and related sponsorships, with a significant emphasis on announcements from the private sector and press releases. If you are looking to reach out to Ben, consider providing exclusive insights or analysis related to sports sponsorships, particularly those involving major brands and high-profile events such as football, Formula 1, cycling, and athletics.
Given his extensive coverage of sponsorship deals in various sports categories like football and Formula 1, it would be beneficial for pitches to offer unique angles or expert commentary that can add depth to these partnership stories. Additionally, given his focus on private sector announcements and press releases within the industry of sports sponsorship across multiple sporting disciplines including but not limited to football & F1 - this aspect should be considered when reaching out.
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Juventus FC has appointed the Two Circles agency as it intensifies its efforts to identify a new brand to replace long-standing front-of-shirt sponsor Jeep.
AIM Sport has secured the contract to deliver virtual advertising services and pitch-side LED boards for the upcoming Euro 2024 tournament in Germany, enabling Uefa to provide additional exposure to…
AIM Sport has secured the contract to deliver virtual advertising services and pitch-side LED boards for the upcoming Euro 2024 tournament in Germany, enabling Uefa to provide additional exposure to both global and national sponsors of the event.
AXA has secured pitch-side access to club training sessions as part of a four-year sponsorship renewal with Liverpool FC’s men’s and women’s teams.
Digital consultant and software development firm Globant has agreed an Official-Partner-level deal with Formula 1 that will see it overhaul the motorsport’s mobile fan application and the pit wall…
Buy-now-pay-later application Zip marked its first foray into sports sponsorship when it became title sponsor of this June’s Nascar Xfinity Series race at Sonoma Raceway. US marketing chief Jinal Shah…
The Orsen sports marketing agency has landed the contract to handle the commercial rights for Fiba 3×3 basketball competitions globally.
By: Ben Cronin
Formula E has signed its second successive sponsorship deal in the artificial intelligence (AI) category in the space of two months, announcing a three-year agreement with Infosys.
Virtual advertising technology firm Supponor and TGI Sport, the tech-led sports media agency part owned by Bruin-Capital, are planning to build a new remote operating centre together in South America…
Kaizen Gaming’s international sports betting and casino brand Betano has continued its aggressive sponsorship spending spree, extending its sleeve agreement with Portuguese Primeira Liga side Benfica.
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