Ben Cronin

From a DHL recruitment campaign to audience research for Porsche, ESL Faceit Group’s commercial team describe what a maturing esports ecosystem can deliver to non-endemic brands.

MGM Resorts and BetMGM have announced the extension of their long-running sponsorship agreements with Major League Baseball. Under the multi-year renewals, MGM will continue as MLB’s exclusive…

Confidential documents seen by SportBusiness Sponsorship reveal Serie A is looking to claim a greater share of sponsorship inventory from its clubs and is targeting 270%

The historic Ellis Park Stadium in Johannesburg, South Africa, has a new name after 10bet took on the rights vacated by UAE airline Emirates.

ISG, the specialist virtual advertising agency of Bruin-owned TGI Sport, has blamed competition and oversupply in the virtual advertising sector as newly filed accounts revealed revenue for the…

Team Vitality co-founder and strategy officer Nicolas Maurer explains the esports organisation’s appeal to non-endemic French brands and the unexpected attitude of fans in the industry towards…

Fulham FC is still in the market for a main shirt sponsor after CMC Markets decided to downscale a proposed agreement and focus most of its resources on a front-of-shirt deal with Premier League rival…

Aston Villa will turn its attention to finding a naming sponsor for its historic Villa Park stadium now that it has secured a new shirt agreement with Visit Rwanda and closes in on a new sleeve deal.

Fulham FC has become the latest Premier League club to replace a betting sponsor with an AI-adjacent technology brand, announcing a deal with data analytics company Clickhouse.

Payment services brand Stripe has agreed a deal to become a Worldwide Partner of the next two editions of the Ryder Cup after German automotive giant BMW opted not to extend its agreement.