Arvind Hickman

King joins from rival Nine Network, where he held several senior digital sales roles over the past seven years, including director of programmatic and digital sales.

A softer ad market found the value of total bookings through media agency groups was back 7.8 per cent from last year's record level of ad spend in July.

More Australians are tuning into podcasts than ever before, but growth in the first six months of this year slowed down from a 30.5 per cent surge in the same period in 2023. The average monthly audience grew by 8.7 per cent, with society and culture (4.5 million listeners), true crime (3.9 million) and news […]

As privacy regulations tighten around the world, Tealium global Jeff Lunsford told B&T in an exclusive chat, that companies are grappling with effective ways to manage first-party data across their various media and marketing channels. AI will only accelerate the need for companies to get their houses in order on first-party data and consent.

KEY PLAYERS Wavemaker Owned By Team Captain Leadership Team Daniel Isaac Jane Sullivan Phil Mumford

The first in B&T's new series where we probe, rate & score agencies. All impartial & excluding long lunch recency bias.

KEY PLAYERS today the brave Owned By Team Captain Leadership Team Alyce Gillis Jade Manning

EBay has handed its global media duties to Dentsu’s iProspect, following a competitive review. B&T understands the global review, which launched in April, includes the Australian market. EssenceMediacom has held the ecommerce website’s media account since 2019. Three agencies had been vying for the account, including EssenceMediacom, iProspect and Havas. An eBay spokesperson said iProspect […]

Kim Hamilton, who has been promoted to CMO, is charged with aligning marketing efforts across the group when it makes sense while allowing individual agency brands to shine. The aim is for new business, internal comms and group reporting are to benefit from this new approach.

Since Elon Musk bought X in late 2022, its global revenues are forecast to more than halve to $1.9 billion as marketers warn it's the least brand safe social media network out there.