Arvind Hickman

Multicultural Outdoor (MCO) has appointed Brett Elliot as managing director, a newly created leadership role to support founder and CEO Ronnie Navani.

Omnicom Media Australia has appointed Tom Kirkham to the newly-created role of chief solutions officer.

GRACosway has revealed a new leadership team after a period of flux for the corporate communications and public affairs firm.

More than a hundred undergraduates battled out the inaugural Ignition 26 sprint at WPP.

American beer brand Busch is paying homage to its suppliers by turning hay bales into billboards across the Saskatchewan province of Canada.

TBWA has refreshed its visual identity with a focus on handcrafted designs that reflect a “stronger collective” across its global network.

Paramount has reported mixed results in the July quarter with growth in its streaming and production businesses offsetting declines in TV.

KFC is offering free food to posties after a sacking scandal. In July, Australia Post sacked a postman for driving his Australia Post van to a KFC restaurant in Newcastle while on the clock.

In Part One I introduced the Agentic AI Asymmetry Dilemma: the structural gap between agencies building proprietary AI and publishers optimising for systems they can't see. In Part Two I turned to advertisers, arguing the same asymmetry runs through that relationship, and that cost cutting is the wrong response to a capability problem. This piece asks the obvious next question: what happens when all three parties are in the room together?

ARN's podcasting platform iHeart will roll out dynamic video ads “later this year”, opening up a major opportunity for brands.