Sam Bradley

Marketing budgets are all but flat, but chief marketing officers are being tasked with juggling investments marked for media, creative and AI on the same departmental balance sheet, according to Gartner.

Streaming companies have spent years chiseling their way into the upfront market. Few have done so as aggressively as Amazon, which is using the

AI media buying agents steal the headlines , but some of the highest-impact applications of agentic technology by brand advertisers has been in the

Brand spending on social video is accelerating rapidly. One contributing factor could be the practice of amplifying influencer video content on platforms like Instagram, TikTok and YouTube.

Top-shelf whisky — and whiskey — brands are reaching for a familiar combination of ingredients as they seek to recruit younger consumers into category customers.

Pilgrim's Europe wants to sell more sausages. The FMCG company is midway through an awareness-boosting campaign for its Richmond brand, investing

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →

Advertisers treated OpenAI's ad pilot like a bet on the future. The question now is how long they're willing to wait for it to pay off.

A ban on U.K. gambling brands' soccer sponsorships has created a glut of partnership opportunities for consumer marketers.

A more diverse customer set could give big media companies like Comcast the same resilience to market shocks as Meta and Google enjoy, but persuading