Sam Bradley

Google's Performance Max product has frustrated and bemused media buyers since its launch four years ago.

This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series →

New Mexico is a long way from Madison Avenue. Far enough that there's space for alternative ways of thinking about advertising, and how it's made, to emerge.

Loud as the chatter about outcome-based remuneration is across the holdco space, the reality of it is still some way off, according to one of its most vocal proponents, WPP CEO Cindy Rose.

Publishers have begun offering ad inventory specifically designed to be seen by AI agents. With clients desperate to improve their AI search visibility, some media buyers say it's worth a shot.

Rising costs associated with AI tokens are forcing marketing services groups to confront hard questions about how much they should be spending on AI.

AI visibility isn't the only zero-click concern keeping marketers up at night. Now that tools like Scrunch and Profound are commonplace, CMOs are

Brand spending on sports sponsorship is rising, but tracking the impact of those sponsorships is an increasingly heavy burden for the marketers tasked with getting the most out of their dollars.

AI media buying tests are expanding to audio. Rochester, N.Y.-based independent media agency Butler/Till and iHeartMedia have been testing the use

This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series →