Sam Bradley is a Senior Reporter at Digiday and co-editor of Counterpoint. He focuses on marketing and advertising, covering topics such as AI platforms, generative AI, and advertising technology. Sam has been featured in various publications, including WY Daily, Virginian-Pilot, and Modern Retail.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Sam Bradley's coverage is focused on the business, marketing, and media industries. He often includes expert commentary and data citations in his articles, indicating an interest in insights from industry professionals with expertise in advertising agencies, marketing strategies, media trends, business growth, and talent acquisition.
Given Sam’s focus on industry-specific themes like sales & marketing and human resources & employment, he would likely be receptive to pitches that offer unique perspectives or data-driven insights related to these topics. Additionally, given his inclusion of expert commentary as a key attribute of his coverage style suggests he may welcome contributions from seasoned professionals within the relevant sectors.
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For competing apparel brands Nike and Adidas, the World Cup is a golden opportunity, but one that finds the rivals in very different positions.
By: Sam Bradley
The Chicago Bulls haven't won an NBA championship since 1998. That makes their sponsorship pitch harder than it might otherwise be, despite their
As media players continue to merge, media giant Comcast is set to spin out its TV business NBCU, having implications for upfront markets.
This article is a WTF explainer, in which we break down media and marketing's most confusing terms. More from the series →
Major advertisers marshal increasingly large hosts of influencers to support their marketing goals.
Sky's deal for ITV looks set to fundamentally reshape the U.K. media industry. Two of the country's biggest broadcast players will operate under
By: Sam Bradley
The World Cup's quarter final stage is set to bring the sport's big rivalries into sharp relief. France versus Morocco. Norway's Erling Haaland versus England's Dan Burn.
NASCAR draws roughly half the television audiences it once attracted a decade ago , just as Formula 1 has surged in popularity among American motorsports fans.
By: Michael Bürgi, Sam Bradley
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →
By: Sam Bradley
For some media agency executives, it's the “future of targeting.” Others say it's a theory that will only get you so far.
