Bernice Ross

Small real estate investors have a role to play in improving affordability and inventory and can be a key part of growing your real estate business.

Ready to begin your career? Trainer Bernice Ross writes that your choice of brokerage is an important one, so here's how to make the right decision.

Want to be more effective on social media and reach even more potential clients? Bernice Ross offers strategies to take your posts, Stories and Reels to the next level.

When potential listing clients are talking to you and your competitors, this closing strategy from trainer Bernice Ross can help you win the day.

Conflict with clients and colleagues is stressful, Bernice Ross writes. Find out how to respond to and deal with that stress so that it doesn't take a toll on you or your transactions.

Fewer Agents, Appraisal Worries: What’s Next for Real Estate

This year's presidential election has people totally stressed out. Trainer Bernice Ross offers strategies for releasing your anxiety and getting back to business.

October is New Agent Month at Inman. Follow along as we go deeper on the tools, tech and tips you'll need to survive and thrive in 2024.

Trainer Bernice Ross looks at temporary touring agreements, such as Zillow's, and how they can undermine the interests of clients, agents and brokerages.

Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes.