Bernice Ross

Trainer Bernice Ross looks at temporary touring agreements, such as Zillow's, and how they can undermine the interests of clients, agents and brokerages.

Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes.

Bringing the focus back to the local level isn't just good for your real estate business. It's good for healing the political divisions exacerbated by this year's election.

Happiness is rooted in gratitude, which makes Thanksgiving a particularly appropriate time to focus on how to cultivate it, trainer Bernice Ross writes.

From direct mail to elevated service standards, these strategies from trainer Bernice Ross are guaranteed to get people talking about you for all the right reasons

Building a real estate business? Bernice Ross offers the lowdown on these traps and pitfalls that can undermine your best-laid plans.

What can you do to prevent your listing from languishing on the market? Try these strategies from trainer Bernice Ross to hit the refresh button with your sellers and build buzz around the property

Focusing on absorption rates, tier pricing and specific neighborhood trends allows you to price your listings more accurately, trainer Bernice Ross writes

Jamie Miller shares verbal and non-verbal communication techniques with trainer Bernice Ross that are designed to inform, inspire and create connections with clients

Frustrated by the challenges of 2024 and finding it hard to get geared up for 2025? Bernice Ross offers a dozen strategies to help get your attitude and your business back on track