Bernice Ross

Want to be more effective on social media and reach even more potential clients? Bernice Ross offers strategies to take your posts, Stories and Reels to the next level.

When potential listing clients are talking to you and your competitors, this closing strategy from trainer Bernice Ross can help you win the day.

Conflict with clients and colleagues is stressful, Bernice Ross writes. Find out how to respond to and deal with that stress so that it doesn't take a toll on you or your transactions.

Fewer Agents, Appraisal Worries: What’s Next for Real Estate

This year's presidential election has people totally stressed out. Trainer Bernice Ross offers strategies for releasing your anxiety and getting back to business.

October is New Agent Month at Inman. Follow along as we go deeper on the tools, tech and tips you'll need to survive and thrive in 2024.

Trainer Bernice Ross looks at temporary touring agreements, such as Zillow's, and how they can undermine the interests of clients, agents and brokerages.

Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes.

Bringing the focus back to the local level isn't just good for your real estate business. It's good for healing the political divisions exacerbated by this year's election.

Happiness is rooted in gratitude, which makes Thanksgiving a particularly appropriate time to focus on how to cultivate it, trainer Bernice Ross writes.