Sip & Guzzle, the acclaimed West Village bar, has rapidly achieved continental recognition, earning top awards and James Beard honors for its exceptional drinks and food. Co-owner Justin Weitz, a New York lawyer and art collector, is revealed as the visionary behind its meteoric rise. Inspired by extensive Japanese travels, Weitz conceived the bar as a "love letter" bridging New York and Tokyo's distinct culinary and cocktail cultures. He meticulously assembled an all-star team, including bar legends Shingo Gokan and Steve Schneider, and top chefs. Weitz emphasizes creating immersive experiences and storytelling, drawing lessons from Eleven Madison Park's thoughtful service and Japan's "shokunin" philosophy. His role extended from securing capital and design to developing the acclaimed food program, ensuring every detail reinforces the unique New York-Tokyo narrative.
Brad Japhe is a Senior Contributor at various prestigious outlets, including CNN and Travel + Leisure. He specializes in food, beverage, and travel, with a particular focus on drinks and spirits, consumer travel, and hospitality. His work has been featured in notable publications such as Rolling Stone, The Washington Post, and Condé Nast Traveler.













