Brandon Katz is an Entertainment Industry Strategist at Greenlight Analytics. He specializes in insights and content strategy, with a focus on the intersection of media analytics and audience engagement. Brandon has been featured in notable publications such as Observer, The Wrap, Yahoo News, and TVREV.
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Brandon Katz's focus is on the entertainment industry, particularly streaming services and viewership trends. His articles often cite data and include press releases, indicating a preference for fact-based insights and official announcements.
When reaching out to Brandon, consider offering access to exclusive data or analysis that sheds light on emerging trends in the streaming industry. He may also be interested in commentary from industry insiders who can provide unique perspectives on the evolving landscape of TV shows, streaming strategies, and viewership dynamics.
As Brandon does not have a specific geographic focus mentioned, pitches related to international developments in the entertainment and streaming space could also capture his interest.
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As Rocky Balboa famously says in the infamously terrible Rocky V , “I didn't hear no bell.” It's a great little moment that signals there's still fight left in the dog.
By: Brandon Katz
With Netflix's defining hit reaching its finale, streamers face a future where tentpole TV is rarer and riskier.
The roughly $200 million-budgeted Project Hail Mary just opened to a rousing $80.6 million domestically and more than $140 million worldwide.
Streaming and demand data show "LOST," "Interstellar" and "The Truman Show" rival active franchises, pointing to a major untapped strategy.
By: Brandon Katz
Competing for identical customers is either an industry's strongest case for a merger or a bright red flag of vulnerability.
By: Brandon Katz
After selling its studio to Disney, Fox is betting creators and Tubi can build a new entertainment model.
By: Brandon Katz
Dan Lin is scaling back Netflix's film output as data shows TV still drives engagement and retention in streaming.
Hollywood’s obsession with opening weekend is stifling films. From theaters to streaming, early performance metrics dictate fate, creating a system where smaller films rarely get the chance to grow…
By: Brandon Katz
Brandon Katz is Technosylva Executive Vice President of Product & Strategy. Fortnightly Magazine - May 2026
From Netflix charts to box office legs, Hollywood’s success stories now depend on which metric each company wants to sell.
