Brendan Menapace

IPI Editor Bob Neubauer toured the sign shop at American River College in Sacramento, California, and chatted with Supervisor Don Reid about how he uses the in-plant’s flatbed printer and automated cutter to repurpose old campus signage by printing over it, keeping that material out of the landfill and saving the college money.

LinkedInEmail Print & Promo Marketing’s ongoing feature series, Executive Perspectives, tells the personal entrepreneurial stories of leading professionals in the print and promotional products industry. This month, Tyler Norman, CEO of Eugene, OR-based McKenzie SewOn (asi/323805), shares his tale. It begins with little more than an embroidery machine and belief – and evolves to where things stand today, with Norman at the helm of a thriving distributorship.

The Counselor Top 40 supplier honored exemplary team members at its sales meeting in Las Vegas on Jan. 12.

LinkedInEmail College Hill (asi/164578) has always been part of the Washington State University community. Beginning just a few blocks off campus above a popular student bar, the distributor is still based in WSU’s hometown of Pullman, WA.

LinkedInEmail Tags and labels sometimes disappear into the ether. They’re not as attention-grabbing as a banner or a sign. They’re not handled as often as packaging or boxes. They serve a purpose, but they are plentiful.

Promotional products tend to hide in plain sight sometimes. Unless you're paying attention, you probably miss quite a few items throughout your

The viral moment demonstrates the power of merch and the flourishing of print-on-demand.

LinkedInEmail STAHLS’ (asi/88984) has announced that it has formed a manufacturing, distribution and service agreement between its Heatronix heat press division and Stampinator, bringing heat press technology to decorators with automatic screen-printing technology using Stampinator products.

The story underscores how print products complement other promotional products – and can even become the star of the show.

Litvinas' role will include growth in machine learning and developing AI capabilities at the Fairfax distributor.