Sara Lavenduski is the Executive Editor of Digital Content at ASI Media, where she focuses on business and economics, marketing and advertising, and workforce issues, including HR and employee benefits. Her expertise spans events and conferences, as well as event technology, reflecting her comprehensive understanding of the industry. Sara has been featured in Print & Promo Marketing and the Advertising Specialty Institute.
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By: Sara Lavenduski
In this Quick Hit video on the ASI Learning Network, Mike Fossano of Premier Communications Group shares ways to shift sales conversations away from products and price and toward purposeful brand experiences that create stronger client impact.
By: Sara Lavenduski
Farooq Shariff and Kaela Karim have purchased the company from Laura Hansen, the 30-year president of the Vancouver, BC-based firm, who has retired.
The 50% levies on a slew of products will go into effect in 30 days.
By: Sara Lavenduski
Starting his company during the Great Recession gave this distributor the resourcefulness to pilot his business to long-term growth.
The event welcomed over 600 attendees for professional development and networking.
By: Sara Lavenduski
De Mello has over two decades of experience at the Counselor Top 40 supplier. Counselor Top 40 supplier SRG (asi/84592) has promoted Jessica De Mello to director of vendor relations.
By: Sara Lavenduski
Meyer has more than 15 years of industry experience, including time spent at Counselor Top 40 distributors HALO and Boundless Network.
Key Takeaways Distributors are narrowing their supplier networks in favor of trusted partners that consistently deliver quality, speed and reliability.
By: Sara Lavenduski
The Newark, NJ-based provider of branded lifestyle items is giving a percentage of sales of its Americana collection to the charitable organization from now through Sept. 30, to mark the 25th anniversary of the 9/11 terror attacks.
Brayden Jessen of Zome has not been able to return to his house, though his company is running normally so far. He's now planning a fundraiser to help those who've lost everything.
