Carlota Ellenberg is a freelance writer specializing in vegan and plant-based topics. With a focus on the business and industry aspects of the vegan movement, Carlota's articles for vegconomist provide insights into the latest developments, trends, and innovations in the world of plant-based products and alternative proteins.
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Carlota Ellenberg's articles predominantly focus on press releases and private sector announcements related to house & home topics, particularly within the veganism and plant-based food sectors. Pitches for her attention should aim at providing exclusive news regarding new product launches, investments in alternative protein companies, or insights into market trends.
Given the heavy reliance on press releases in Carlota’s coverage, she may be more inclined towards pitches that provide exclusive access to new products or developments rather than general commentary. This could include early access to data on consumer preferences or behind-the-scenes information about how a particular product was developed.
Since there is no specified geographic focus, it seems that Carlota covers global stories within the veganism and plant-based food industry. Therefore, sources with an international perspective would likely resonate best with her reporting style.
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Beyond Meat has plans to launch a mycoprotein -based whole-cut chicken filet, responding to growing consumer demand for clean-label alternatives, reports CNBC
By: Carlota Ellenberg
Impossible Foods and Motif FoodWorks have announced a joint settlement agreement regarding the legal battle over a patent infringement of heme technology
By: Carlota Ellenberg
Plant-based milk could be 10% cheaper than cow's milk and become a staple product and ingredient by the end of 2030 if products meet taste and nutrition
South Korea's TissenBioFarm announces it has won the “Cultured Meat Product of the Year” in the 2024 AgTech Breakthrough Awards
Barcelona's Novameat , a B2B company specializing in different cuts of plant-based chicken , beef, and turkey, announces it has raised €17.4 million
By: Carlota Ellenberg
Schouten Europe, the first Dutch company to develop meat alternatives and a market leader for decades, unveils a new product development --- plant-based
By: Carlota Ellenberg
The oyster mushroom snacks feature a revamped recipe of the original products, including fresh celeriac, a crispy panko coating, and a creamy ragout. Since
By: Carlota Ellenberg
A new report on the future of dairy released by the food tech accelerator Eatable Adventures calls for industry leaders to adopt forward-thinking practices
By: Carlota Ellenberg
"We are meat designers," says the Mexican startup Forma Foods, which crafts cow-less meat using a patented 3D printing process called "chaotic printing."
Swedish plant-based food company Havredals announces the launch of its fave-bean meat range in the New York Metro area, following its debut in Virginia this February.
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