Deniz Ataman

Powdered supplements dominate the women’s wellness beverage category, but Greater Than sees an opportunity to bring the trend into the ready-to-drink segment with its hydration beverage designed for women.

SNAP participation fell by roughly two million households over the past year, reducing the program’s share of grocery spending and forcing retailers and manufacturers to adapt to a shopper base that is smaller, more budget-constrained and increasingly focused on essentials, according to recent Circana data.

A new pilot study suggests AI-powered shopping carts could become a new retail media channel, even as the most engaged users appear to use the technology to look for better values rather than simply spend more.

As consumers seek clearer gut health solutions, Kashi is leveraging familiar ingredients and functional nutrition to make digestive wellness more approachable through granola.

Better-for-you snacks continue to gain ground on conventional products as consumers seek options that balance indulgence and nutrition, fueling strong growth in categories ranging from protein bars and refrigerated yogurt to jerky, fruit snacks and seed-oil-free offerings, according to recent data from market research firm Spins.

Beverage brands built around gut health, hydration and wellness are appearing in AI recommendations more often than category leaders that dominate retail sales, according to a 5W AI Communications.

As category growth slows and shoppers become more selective, CPG giants like, The Hershey Co., General Mills and Kellanova are looking for growth by expanding where and how their brands show up in consumers’ lives.

The city’s proposed public grocery stores could create a taxpayer-backed retail channel for CPG brands, while raising questions about category eligibility, pricing and competition.

Grocery delivery platform Uber Eats is betting local and regional grocers can better compete with national retailers through its plug-and-play marketplace, which combines delivery infrastructure, retail media capabilities and access to new customers.