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Carrie LaFrenz
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Carrie LaFrenz

Senior Reporter

AS SEEN ON
The Australian Financial Review

Preston's Summary

Carrie LaFrenz is a Senior Reporter at The Australian Financial Review. She specializes in finance and trading, with a focus on retail and consumer goods, while also drawing on her background in healthcare and biotech. Carrie has been recognized for her outstanding journalism, winning multiple awards including financial journalist of the year from The National Press Club.

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Geo Focus

Australia (National)

Coverage Attributes:

Beta
Cites Data: 22 %
Investment Analysis: 18 %
Press Release: 18 %
Private Sector Announcements: 15 %
Government Announcement: 8 %

Themes Covered:

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Most Recent Topics:

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Pitching Insights

Carrie's coverage dwells heavily on retail, business, mergers and acquisitions within the Australian market. She frequently references press releases and data in her articles while also including expert commentary from private sector announcements.

Given Carrie's focus on the Australian market with a particular emphasis on retail businesses, pitches should highlight insights into local industry trends, particularly those related to sales & marketing strategies or product promotions. Additionally, she may be interested in exclusive data relevant to the performance of Australian companies in these sectors.

When reaching out to Carrie LaFrenz consider offering access to key company figures for interviews or providing unique perspectives on recent mergers and acquisitions within Australia’s retail landscape.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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