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Carrie LaFrenz is a Senior Reporter at The Australian Financial Review. She specializes in retail and consumer goods, with a background in healthcare and biotech, covering themes such as business economics, e-commerce, and market trends. Carrie has received multiple accolades for her work, including the Financial Journalist of the Year award from The National Press Club.
Preston's Summary
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Geo Focus
Australia (National)
Coverage Attributes:
Beta
Cites Data:
18
%
Press Release:
18
%
Investment Analysis:
18
%
Private Sector Announcements:
16
%
Government Announcement:
7
%
Themes Covered:
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Pitching Insights
Carrie's coverage dwells heavily on retail, business, mergers and acquisitions within the Australian market. She frequently references press releases and data in her articles while also including expert commentary from private sector announcements.
Given Carrie's focus on the Australian market with a particular emphasis on retail businesses, pitches should highlight insights into local industry trends, particularly those related to sales & marketing strategies or product promotions. Additionally, she may be interested in exclusive data relevant to the performance of Australian companies in these sectors.
When reaching out to Carrie LaFrenz consider offering access to key company figures for interviews or providing unique perspectives on recent mergers and acquisitions within Australia’s retail landscape.
This information evolves through artificial intelligence and human feedback. Improve this profile .
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