By: Tom Bottomley
Manchester-based womenswear brand 4th & Reckless has launched its first-ever shop-in-shop concept in the Selfridges store at the Trafford Centre in its home city, in collaboration with Jolie interiors.
Tom Bottomley is a Contributing Editor at TheIndustry.fashion. With a focus on the fashion industry, he covers a range of topics including apparel design, retail analytics, and corporate sustainability, drawing on his extensive experience in both freelance writing and previous roles in menswear and retail. Tom's insights have been featured in The Industry.fashion, where he explores the intersections of beauty, fashion, and consumer behavior.
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Tom's focus is primarily on Beauty & Fashion, particularly within the context of London and the United Kingdom. Given this, he would likely be most responsive to pitches that involve newsworthy events in the beauty and fashion industry within London or the UK.
Considering his coverage attributes showing a significant portion dedicated to press releases and private sector announcements, it’s clear that Tom frequently reports on promotional deals, store openings, and brand partnerships. Therefore, PR professionals representing brands launching new products or stores in London could find success reaching out to him.
Pitches with exclusive news about collaborations between well-known brands or insights into emerging trends in fashion retail are also likely to capture his attention.
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