Christina Butan

Senior Commerce Editor

AS SEEN ON

Preston's Summary

Christina Butan is a Senior Commerce Editor at InStyle. She specializes in editing and writing engaging shopping stories that encompass a wide range of topics, including beauty trends, celebrity style, and consumer interest in retail. Christina's work has been featured in Shape Corp., Yahoo News, Yahoo Sports UK, InStyle, AOL, Inc., Yahoo News UK, and Byrdie.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Promotional Deal: 55 %
Gift Guides: 18 %
Review: 17 %
Seasonal: 4 %
Profile Feature: 2 %

Themes Covered:

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Most Recent Topics:

  • Fashion Industry
  • Apparel Design
  • Luxury Goods
  • Jewellery

Pitching Insights

Based on Christina's coverage, she appears to focus primarily on lifestyle and entertainment topics, with an emphasis on promotional deals and gift guides. If you are looking to pitch her, consider offering exclusive insights into upcoming holiday shopping trends or unique celebrity-endorsed products.

Given the promotional nature of her articles, she may be particularly interested in pitches related to new product launches or limited-time offers that align with her focus on fashion, beauty products, and Amazon deals.

Christina does not have a specific geographic focus but covers a broad range of lifestyle topics with an international appeal. Therefore, if your pitch is relevant to the broader audience interested in lifestyle and entertainment subjects such as fashion and beauty products endorsed by celebrities or tied to special events like Black Friday or Cyber Monday sales, it might catch her attention.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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