Anua used a hotel-inspired pop-up to celebrate a major product launch and introduce Kendall Jenner as its first global ambassador.
Claire Hoffman is a Senior Contributing Editor at various esteemed publications. She has been covering the event, meeting, experiential marketing, and hospitality industries since 2007, with a focus on event management, technology, and beauty trends. Claire's work has been featured in the Los Angeles Times, Rolling Stone, TSNN - Trade Show News Network, BizBash, Air Mail, Vanity Fair, The Tea Lady, and NewsBreak.













