Shannon Thaler

The Plaza’s Grand Ballroom was in full bloom for the event, which supports global plant research, conservation, and education.

To celebrate its new "Bounce" mascara, Benefit Cosmetics transformed a blank-canvas event space into a beauty game zone.

Questex’s International Beauty Show (IBS New York), which takes place annually alongside the International Esthetics, Cosmetics, & Spa Conference (IECSC), made what the event provider called a “triumphant return” to New York’s Javits Center March 23-25.

Monkey 47 cloaked an educational experience about the gin brand’s roots as a series of mysterious events that surprised and delighted guests from the moment they received the invite. Here’s how.

The Travel & Adventure Show wrapped up its 2025 series in Washington, DC, March 29-30—nine shows after the first event of this year in Atlanta back in January. At the final three-day trade show in the nation’s capital, attendance soared 10.6% overall year over year, according to John Golicz, the founder and CEO of the Travel & Adventure Shows.

The inaugural event blended old-school golf prestige with modern luxury, capped off with an intimate, acoustic performance by Dave Matthews.

Self-care met the snack aisle at a pop-up grocery store in Los Angeles, where shelves were stocked with the hottest in beauty, wellness, and fashion. Here’s why only influencers made the guest list.

The International Association of Exhibitions and Events (IAEE)—the largest association for the industry, representing more than 12,000 professionals—recently released the latest edition of its landmark “The Art of the Show” textbook.

Event professionals reveal their preferred partners across entertainment, catering, florals, photo booths, and more.

Event professionals reveal their preferred partners across entertainment, catering, photo booths, and more.