When the American sportswear retailer announced the return of its controversial founder as CEO, investors were perplexed. BoF unpacks why Plank may be back — and the challenges that lie ahead in his bid to transform its fortunes.
Daniel-Yaw Miller is an Editorial Associate for The Business of Fashion, with his work also appearing on CNN. He covers a wide range of topics within the fashion industry, including investment news, fashion week highlights, collaborations, and celebrity endorsements. Daniel-Yaw's writing provides insights into the business side of fashion and explores the intersection between fashion and popular culture.