Lei Takanashi

AI has made it easier than ever for creators to circulate their ideas of what a brand’s next release should look like. But while these mockups help build hype, they can leave shoppers confused and disappointed by the real thing.

The heritage British style magazine was sold to a Singapore-based music entrepreneur who also owns the British music magazine NME.

Salomon’s newest brand ambassador arrives at a moment when its lifestyle-focused Sportstyle line is still a powerful growth engine for the Amer Sports-owned brand.

Editors are betting on deeper storytelling, industry access and new personalities as they compete for eyeballs with online creators.

A spot featuring superstars from Kylian Mbappé to Kim Kardashian is just part of the US sportswear giant’s wider effort to blend football and culture in hopes of wooing consumers during the biggest World Cup in history.

The company founded by Japanese streetwear pioneer Nigo is set to purchase the brand of his longtime friend and fellow innovator, Jun Takahashi.

Read Lei Takanashi’s review of the album.

Generating demand for Meta’s new line of own-branded smart glasses may prove an uphill battle for the US tech giant. Plus, what social media bans mean for fashion and the generative search advertising boom.

Designer Eli Russell Linnetz’s Venice Beach-based label has split with Dover Street Market’s brand development arm, taking full control of product development, manufacturing and distribution as it pushes into womenswear.

Jay-Z's is hip-hop's greatest watch connoisseur. His collection includes Jacob and Co. Five Time Zone, Richard Mille 56 Customized “Blueprint," 1-of-1 Rolexes, and more.