Lei Takanashi

As the pipeline to scaling a fashion business grows more precarious, some designers are ditching the pursuit of global prestige in favour of a slower approach to growth they say is more sustainable — and more fulfilling.

From founding A Bathing Ape to his first official collaborations with Nike, take a look back at the most pivotal moments across NIGO's legendary career in streetwear.

Hype is often misunderstood as fleeting or superficial, but it’s ultimately about getting consumers excited and offers brands a powerful means to cut through noise and capture attention. With shoppers tiring of viral marketing stunts, however, brands need a new playbook that can deliver sustained cultural momentum.

AI has made it easier than ever for creators to circulate their ideas of what a brand’s next release should look like. But while these mockups help build hype, they can leave shoppers confused and disappointed by the real thing.

The heritage British style magazine was sold to a Singapore-based music entrepreneur who also owns the British music magazine NME.

Salomon’s newest brand ambassador arrives at a moment when its lifestyle-focused Sportstyle line is still a powerful growth engine for the Amer Sports-owned brand.

Editors are betting on deeper storytelling, industry access and new personalities as they compete for eyeballs with online creators.

A spot featuring superstars from Kylian Mbappé to Kim Kardashian is just part of the US sportswear giant’s wider effort to blend football and culture in hopes of wooing consumers during the biggest World Cup in history.

The company founded by Japanese streetwear pioneer Nigo is set to purchase the brand of his longtime friend and fellow innovator, Jun Takahashi.

Read Lei Takanashi’s review of the album.