Danny Goodwin is a Managing Editor at Search Engine Land and SMX. He specializes in topics related to SEO, PPC, digital marketing, and the intersection of technology and artificial intelligence, often exploring themes in marketing, advertising, and e-commerce. Danny's insights and expertise have been featured in MarTech, Search Engine Land, Harro Community, and NewsBreak.
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Danny's coverage revolves around the content & publishing industry, with a focus on SEO and PPC. He often cites data and press releases to support his articles.
If you're looking to pitch Danny, consider providing him with exclusive access to new data or research in the SEO and PPC space, as well as insights into emerging trends in these areas. Additionally, he appears open to news about significant changes within major players like Google, Microsoft Bing, OpenAI, or Yandex.
Since no specific geographic focus is mentioned for Danny Goodwin's coverage area, pitches related to global developments in the content & publishing industry would likely be of interest.
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This shift has happened around queries like seasonal travel, local events and neighborhood-specific activities.
Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon.
By: Danny Goodwin
In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.
By: Danny Goodwin
And if you aren't getting clicks, it may be because AI Overviews and featured snippets, in combination, take up 75.7% of screen real estate.
Google exploit reveals insights into consensus scoring, query classifications, site quality scores and more.
By: Danny Goodwin
Google seems to be getting better at identifying niche experts and authorities – and citing them more often in AI Overviews.
Microsoft reverts to an older AI model after failing to deliver higher quality AI-generated images more quickly via Bing Image Creator.
Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.
In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.
By: Danny Goodwin
SEOs are reporting that many popular SEO tools are showing no ranking data or AI Overview tracking since the change happened Jan. 15.
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