Barry Schwartz is the Executive Editor at Search Engine Land. He specializes in areas such as technology, software, marketing and advertising, with a keen focus on AI platforms and advertising technology. Barry is well-respected in the search marketing industry and has been featured in notable publications including Behavioral Scientist, MSN, and MarTech.
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New York, United States (Local)
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Barry Schwartz’s articles predominantly focus on content and publishing, along with product promotions in the realm of Google, Bing, SEO strategies, and internet search. Given this emphasis, he would likely be most responsive to pitches that offer valuable insights into new products or tools related to search engines and SEO.
Considering his coverage attributes such as press releases and event coverage, Barry may be interested in announcements about new features or updates from major players like Google or Bing. Additionally, if you have information about significant changes impacting SEO strategies or internet search behaviors backed by data-driven analysis or expert commentary it could capture his attention.
While there's no specific geographic focus mentioned for Barry's reporting, given the international scope of topics like Google and Bing covered in his articles, a global perspective might be more relevant than a localized one when reaching out to him.
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This was spotted by Khushal Bherwani who posted this screenshot on X Forum discussion at X
By: Barry Schwartz
How to fix: Google StoreBot crawler can't access your in-store product page . The document has a number of big updates with a lot of clarifications including the user-agents, checking robots.txt, blocking IP addresses, page speed issues, reprocessing and how long it takes for your landing pages to be reprocessed.
By: Barry Schwartz
NotebookLM being renamed to Gemini Notebook , Google had to update the user agent name of Google-NotebookLM to Google-GeminiNotebook.
Google has removed its help document named "Make OpenTable reservations in Google Maps" yesterday. It looks like that implies that Google Maps removed the integration it has with restaurant listings and making reservations with OpenTable.
By: Barry Schwartz
Google Ads around bidding for campaigns limited by budget on August 18th. There is some belief that this is going to be a broader smart bidding update than what Google communicated.
By: Barry Schwartz
This week, we saw some Google Search ranking volatility around July 11th, so I called it the 7-Eleven update. Bing said it does not do one-off search penalties because it is not scalable. Google Images celebrated its 25th birthday with a brand new image search home page. Google AI Overviews will soon show AI-generated images in the responses. Google spoke about AI-generated content quality issues that cause indexing issues. Google said your are better off not using a lastmod date when it is going to be wrong. Google reaffirms to use self-referential canonicals. Google confirmed it is testing the hide/show sponsored products results in Google Shopping. Google Merchant Center is testing a new AI performance report. Google Ads says it is not making broader Smart Bidding updates but the PPC industry is not happy. Google Ads is turning on local inventory ads for Shopping campaigns in August. Google Ads PMax product reporting now uses all networks. Google Ads is asking for justifications when removing access from users. Google Ads conversion tracking statuses gain new options. Google Ads has new previews for assets, text customizations and final URL expansion. Google Business Profiles new Collected Info screen is live for some. Google's reviews bug is being worked on and should be fixed soon. Apple Maps Ads prohibits home services ads, which is a big deal. ChatGPT Ads get location, audience and negative keyword exclusions. ChatGPT Ads also added new attributed sales value and sales ROAS metrics, plus a new product detail level screen. That was the search news this week at the
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
By: Barry Schwartz
Nick Fox, SVP at Google, said Google continues to send billions of clicks to the web every day and within AI Search it is billions weekly.
This is now live in the United States for mobile users and will expand to more in the future.
By: Barry Schwartz
Google search ranking update this weekend. I am seeing some signs of ranking movement from the third-party Google tracking tools and the SEO chatter spiked a bit this weekend.
