Barry Schwartz is the Executive Editor at Search Engine Land. He specializes in search marketing, advertising technology, and software development, drawing on his extensive experience as a technologist and CEO of RustyBrick. Barry is well-respected in the industry and has been featured in Behavioral Scientist, MarTech, and various other publications.
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Barry Schwartz’s articles predominantly focus on content and publishing, along with product promotions in the realm of Google, Bing, SEO strategies, and internet search. Given this emphasis, he would likely be most responsive to pitches that offer valuable insights into new products or tools related to search engines and SEO.
Considering his coverage attributes such as press releases and event coverage, Barry may be interested in announcements about new features or updates from major players like Google or Bing. Additionally, if you have information about significant changes impacting SEO strategies or internet search behaviors backed by data-driven analysis or expert commentary it could capture his attention.
While there's no specific geographic focus mentioned for Barry's reporting, given the international scope of topics like Google and Bing covered in his articles, a global perspective might be more relevant than a localized one when reaching out to him.
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By: Barry Schwartz
Microsoft is testing new hover effects and styles in the Bing Search results. Specifically, when you hover over the URL of a snippet, it will bold and underline the result. And then on related searches, Bing is using a blue and orangish styled background color.
Google has rolled out a new feature to automate the process of updating your inventory with Google Merchant Center. It is called Website-reported Autofeeds and it uses Google Tag Manager tag implemented in your site to manage this.
Here is a photo from the Google office in Chicago of one of those indoor golf games where you hit a ball at a screen and it has cameras and sensors to simulate where on the screen the ball will land.
There has been a lot, I mean, a lot, of chatter around if one should add an LLMs.txt to their website. Many are starting to add it while others have not added it yet. Well, John Mueller of Google chimed in and wrote on
By: Barry Schwartz
Google is testing a new design for its sponsored search ads in the Google Search results. These have horizontal lines that are darkened or filled halfway through, alternating from left to right and right to left every other ad.
It's been almost ten days since I last reported on a Google search ranking update . Well, I had to stop the streak and cover what I've seen over the last 24 hours or so. It appears that the volatility in ranking positions in Google search results is shifting more than the norm.
The term, The Great Decoupling has really been catching on over the past couple of weeks. It is being used to describe what we are seeing with impressions and clicks moving further and further apart since AI Overviews has become more of the norm in the Google Search results.
— Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
By: Barry Schwartz
This is available for those U.S. for users enrolled in the AI Mode experiment in Labs.
By: Barry Schwartz
There was no change to how Google Search handles URLs with this document update.
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