Barry Schwartz is the Executive Editor at Search Engine Land. He specializes in areas such as technology, software, marketing and advertising, with a keen focus on AI platforms and advertising technology. Barry is well-respected in the search marketing industry and has been featured in notable publications including Behavioral Scientist, MSN, and MarTech.
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United States (National)
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Barry Schwartz’s articles predominantly focus on content and publishing, along with product promotions in the realm of Google, Bing, SEO strategies, and internet search. Given this emphasis, he would likely be most responsive to pitches that offer valuable insights into new products or tools related to search engines and SEO.
Considering his coverage attributes such as press releases and event coverage, Barry may be interested in announcements about new features or updates from major players like Google or Bing. Additionally, if you have information about significant changes impacting SEO strategies or internet search behaviors backed by data-driven analysis or expert commentary it could capture his attention.
While there's no specific geographic focus mentioned for Barry's reporting, given the international scope of topics like Google and Bing covered in his articles, a global perspective might be more relevant than a localized one when reaching out to him.
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This feature was spotted by Vasant Chaudhary but Thomas Eccel posted about it crediting him on LinkedIn - Thomas wrote:
By: Barry Schwartz
— This week, we covered two unconfirmed Google search ranking updates, one mid-week and one over the weekend - some were pretty big.
By: Barry Schwartz
The Google home page is testing or rolling out now, new AI features and buttons in place of the Google Search and I'm Feeling Lucky buttons. There is now "Create images," "Ask about files," and "Brainstorm" buttons below the big search box. This is in addition to showing the AI Mode button , the plus sign at the left of the search box , Google Lens, and the Voice button.
By: Barry Schwartz
This news was posted by Navah Hopkins, the Microsoft Ads Liaison, who wrote on LinkedIn , "Thrilled to share that Microsoft Advertising just made
I have never seen a photo of an order form from a cafe at the Google offices. Here is one from the Google Korea office that says "CAFE CENTRAL SELF ORDER SHEET"
label ads created or edited with AI with an AI label within the ad or on the ad itself (depending on the region). We soon saw those AI labels roll out on ads in the Google Search sponsored results but now we are also seeing them in the local pack listings and within Google Discover.
Google's Gary Illyes said that hreflang alternates, hreflang URLs are not "indexed in the proper sense." In short, Google just keeps the hreflang URL as alternate URLs. So the URL is not what is getting the page indexed, it is just being stores as an alternative to the main page URL.
By: Barry Schwartz
Google has updated its guidelines for representing your business on Google in the Google Business Profiles help documentation to add a new rule. Google said for your business name you cannot repeat "the same business name in multiple scripts or languages."
By: Barry Schwartz
X and wrote, "Meta is ALLEGEDLY building their own Google search engine, so that if their AI does a web search it doesn't end up at Google, as Google could then use it for THEIR training, so they want their own web index that they will then use as their own Meta search engine for their AI."
Here is a recap of what happened in the search forums today...
