President - Web Development, Rustybrick, Inc
Barry Schwartz is a search geek and the President of Web Development at Rustybrick, Inc. He is known for his expertise in search engine optimization and his contributions to the Search Engine Roundtable. Barry's work has also been featured in publications such as Behavioral Scientist and Search Engine Land.
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Barry Schwartz’s articles predominantly focus on content and publishing, along with product promotions in the realm of Google, Bing, SEO strategies, and internet search. Given this emphasis, he would likely be most responsive to pitches that offer valuable insights into new products or tools related to search engines and SEO.
Considering his coverage attributes such as press releases and event coverage, Barry may be interested in announcements about new features or updates from major players like Google or Bing. Additionally, if you have information about significant changes impacting SEO strategies or internet search behaviors backed by data-driven analysis or expert commentary it could capture his attention.
While there's no specific geographic focus mentioned for Barry's reporting, given the international scope of topics like Google and Bing covered in his articles, a global perspective might be more relevant than a localized one when reaching out to him.
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By: Barry Schwartz
Google's John Mueller said the link best practices SEO documentation on its website are still "good guidelines" for both SEO and overall "accessibility & UX reasons." The guidelines are only about 14 months old, so they are recent.
By: Barry Schwartz
Google may be testing a new design for the Google Image search results. This design looks like a tablet-like interface that is more boxes, and, honestly, it seems like it is from a UX from 10 years ago.
Gary Illyes from Google said on stage at the SERP conference last week that there is no way that Google would change how the 301 redirect signal works for SEO or search rankings. Gary added that it's a very reliable signal.
— Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Here is a photo I found on Instagram of a bunch of chefs at the Google office in Dublin. I am not sure if this was for some event or if Googlers were doing some sort of cooking class but it was a phot
By: Barry Schwartz
Want to scare an SEO? Just tell them they need to manage a site migration. Want to make an SEO faint? Tell them they need to manage to split a site into two or more sites while merging content on those sites. John Mueller from Google said it takes Google longer to process site splits and merges than normal site migrations.
Google released version 16.1 of the Google Ads API yesterday. The update includes query assets for Demand Gen, more location service details, more support warnings, Target ROAS bid simulation and more.
By: Barry Schwartz
Google has updated its favicon documentation for Google Search to add definitions for each supported rel attribute value in the Google Search favicon documentation.
Ed Zitron wrote a piece named The Man Who Killed Google Search. It goes through in detail how Prabhakar Raghavan, Google's former head of ads - led a coup so that he could run Google Search, and how an email chain from 2019 began a cascade of events that would lead to him running it into the ground, he said.
By: Barry Schwartz
Over the past few days, while I was offline, the SEO chatter around the Google search ranking volatility continued to be super heated. The Google tracking tools seemed to calm down a bit, but the chatter is still very heated. This is all while the Google March 2024 core update is still rolling out 51 days later.
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