Barry Schwartz

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google sent an email to some searchers notifying them that changes are coming to how to control your saved history and personalization within Google Search. Google added that "You'll see this change in your Google Account in the next few days."

Google Search ranking volatility . The volatility seems to have extended from this past weekend , throughout most, if not all, of this week. But again, like this past weekend, the tools are really not showing much heat and volatility. But I am seeing significant chatter in the SEO community about ranking fluctuations.

Here is a photo of Google Cloud (India Al Hub) branded white hard hats, with red, blue, green and yellow shovels below them. This was posted by Google's CEO, Sundar Pichai on LinkedIn.

Google has a new help document in the Google Search Console tools and reporting section named Platform property tooltips. I don't see any other information about this document but it does imply that a new report or tool is coming to Search Console.

transition from Dynamic Search Ads (DSA) to AI Max for Search campaigns . Previously, the deadline was this coming September, and now it is February 2027.

Google wrote , "Following a limited pilot, we're now rolling out richer Local Services Ads for Home Listings across all 50 U.S. states."

— This week, we covered the post-Google core update volatility that hit some folks hard throughout last weekend and this whole week.

Google has finally fixed the link report within Google Search Console. It was broken for the past few weeks and all Google did back then was a temporary "fix" to revert the data to a previous state. But now that report is showing new, normal link data.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.