Emmy-winning money guy for KTLA Channel 5. Former LA Times. I get my kicks above the waistline, sunshine. (Find me at @Davidlaz.bsky.social)
Los Angeles, United States (Local)
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David Lazarus' coverage indicates a strong interest in personal finance, product promotions, and legal policy regulation with specific attention to local issues within the United States, particularly California and Los Angeles. His focus on citing data suggests he values fact-based reporting.
Given his topics and themes covered, David may be interested in pitches related to consumer financial trends or products relevant to the US market, especially those affecting Californians. He also covers healthcare & pharmaceuticals as well as pet care frequently.
Pitches that provide valuable insights into local consumer behavior or trends related to technology usage (e.g., cameras for traffic violations) could resonate well with him. Furthermore, given his focus on legal policy regulations and citing data extensively in his articles, experts who can provide credible analysis of regulatory changes impacting consumers would likely capture his interest.
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By: Jocelyn Fiset, David Lazarus
High gas prices haven’t stopped Los Angeles drivers from hitting the road. Streets and freeways have remained typically crowded despite the fact that gas is still averaging more than $6 a gal…
By: David Lazarus, Jocelyn Fiset
Billionaires are really having a “tough time,” with their wealth increasing faster than ever before. The Consumer Price Index (CPI) released Wednesday showed inflation is now running on…
By: David Lazarus, Iman Palm
The Colonel is making major changes to its menus, branding and restaurant design worldwide. Here’s what’s new: Crispy tenders and other boneless items paired with sauces from KFC’s new global “pant…
By: David Lazarus, Jocelyn Fiset
A popular sustainable footwear company has officially rebranded and hired a new leader as it pivots from the shoe business to A.I. in a move some consumers found… confusing. Until April, Allb…
By: David Lazarus, Jocelyn Fiset
Abercrombie & Fitch’s Hollister Co. brand is expanding into home and dorm decor, and it’s doing it with a little bit of help from a retail friend. You’ll soon be able to see H…
By: Jocelyn Fiset, David Lazarus, Jocelyn Fiset, David Lazarus
KTLA ) – Sell by? Use by? Best by? Expires by? For years, consumers have been confused trying to figure out the difference between certain food labels.
For years, consumers have been confused trying to figure out the difference between certain food labels.
By: David Lazarus, Jocelyn Fiset
California has decided to do something about the problem.
Soccer fans visiting the United States for the FIFA World Cup are enjoying a wide range of American delicacies – and they've taken a particular liking to ranch dressing.
What do women want? According to a professional dating coach, what women DON'T want is a video gamer.
