By: Jocelyn Fiset, David Lazarus, Jocelyn Fiset, David Lazarus
KTLA ) – Sell by? Use by? Best by? Expires by? For years, consumers have been confused trying to figure out the difference between certain food labels.


Emmy-winning money guy for KTLA Channel 5. Former LA Times. I get my kicks above the waistline, sunshine. (Find me at @Davidlaz.bsky.social)
Los Angeles, United States (Local)


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David Lazarus' coverage indicates a strong interest in personal finance, product promotions, and legal policy regulation with specific attention to local issues within the United States, particularly California and Los Angeles. His focus on citing data suggests he values fact-based reporting.
Given his topics and themes covered, David may be interested in pitches related to consumer financial trends or products relevant to the US market, especially those affecting Californians. He also covers healthcare & pharmaceuticals as well as pet care frequently.
Pitches that provide valuable insights into local consumer behavior or trends related to technology usage (e.g., cameras for traffic violations) could resonate well with him. Furthermore, given his focus on legal policy regulations and citing data extensively in his articles, experts who can provide credible analysis of regulatory changes impacting consumers would likely capture his interest.
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