Deena Shanker is a Food Reporter at Bloomberg. She specializes in topics related to food and beverages, health and wellness, and retail, often exploring themes such as diet and nutrition, food waste, and consumer behavior analytics. Deena's work has been featured in numerous prominent publications, including Bloomberg-Quint, The Washington Post, and Fortune.
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United States (National)
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Deena Shanker’s coverage primarily focuses on the food and beverage industry, with a significant emphasis on data-driven reporting and press releases. She appears to be interested in topics related to consumer behavior, business success, food prices, sustainability, and international markets within the food industry.
Given her focus on data-driven reporting and press releases, she would likely be responsive to pitches that offer unique insights into consumer trends backed by robust data or exclusive access to company announcements. Additionally, she may also welcome expert commentary from industry insiders who can provide valuable perspectives on emerging market trends or shifts in consumer behavior.
Considering her interest in sustainability and international markets within the food industry, relevant experts with insights into global food supply chains or sustainable practices may grab Deena's attention.
It is important for potential sources reaching out to Deena Shanker to ensure their pitches are well-supported by credible data points or present compelling news angles based on recent developments within the food & beverage sector.
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New dietary guidelines raise affordability concerns, but some US officials say customers have choices.
Celebrity endorsements have driven more than $22 million in US sales, a 3,000% increase from two years earlier.
Fiber-boosted sodas, mac and cheese, and even candy are showing up on supermarket shelves.
By: Deena Shanker, Courtney Rubin
Attia built his brand on trust and credibility. The revelation of a yearslong relationship with Jeffrey Epstein has upended that.
The company’s billion-plus-dollar Grüns acquisition comes as consumers shun packaged food and swoon over supplements.
By: Deena Shanker
CEO Hamdi Ulukaya created a $20 billion company, transformed the dairy aisle and sponsored his favorite Istanbul soccer club—and he’s not slowing down.
By: Deena Shanker
“We’re managing pennies.” Cafeterias are being pushed to serve healthier meals with less money.
Food Babe and her MAHA followers rally in Washington to call out White House support of the Roundup maker.
Trump’s support of the Roundup maker turns off past voters.
By: Deena Shanker
Companies are pushing creamsicle flavored drinks, s’mores cookies and sauce flavored chips.
