By: Christopher Doering
The 105-year-old pretzel and chip maker is in the midst of a slow but steady national expansion as it competes with PepsiCo's Frito-Lay and scores of smaller local brands.


Christopher Doering is a senior reporter at Food Dive. He specializes in food and beverages, consumer packaged goods, and business economics, with a focus on topics such as food manufacturing, safety, and corporate sustainability. Christopher has been featured in outlets including Grocery Dive, Yahoo News, and Manufacturing Dive.
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United States (National)


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Christopher Doering's coverage primarily focuses on the food and beverage industry, with a notable emphasis on corporate announcements and press releases. Given this focus, pitches should center around new product launches, strategic business moves by companies in the food and beverage sector, financial results or forecasts from major players in the industry.
With a significant portion of his coverage attributed to citing data, Christopher may be interested in pitches that offer unique insights backed by relevant statistics or market analysis within the food and beverage space. Additionally, given his emphasis on private sector announcements such as executive changes or investment decisions made by these companies could also be of interest.
While there is no specific geographic focus mentioned for Christopher Doering’s articles, it would be beneficial to provide information about global trends within the food and beverage industry if pitching stories related to regional markets.
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