GUNS UP: Texas Tech football players kneel in front of the new south end zone expansion at AT&T Jones Stadium, part of a $242 million renovation completed for the 2024 season. Premium seats now account for 12% of the stadium’s total inventory, Texas Tech Deputy AD/COO Jonathan Botros told VenuesNow Conference attendees. (Getty Images)
Don Muret is a Senior Editor for Oak View Group/VenuesNow and a contributor to Pollstar. With over 28 years of experience, Don specializes in covering the business of sports and live entertainment. His articles provide insights into venue management, industry trends, and notable developments in the world of sports and entertainment.