Eliza Williams is an Editor for Creative Review, with a focus on a wide range of topics within the creative industry. Her articles cover everything from advertising campaigns and brand purpose to art, design, and social issues. Eliza brings a keen eye for creativity and a passion for storytelling to her work.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Eliza's coverage largely revolves around design, entertainment news, gaming, and house & home topics. She frequently features press releases and private sector announcements, suggesting she may be open to pitches from brands or organizations that have newsworthy updates relating to advertising campaigns, brand evolution, sustainability initiatives in the food and beverage industry or creative design ventures.
Given her focus on visual elements like photography and animation as well as entertainment-related content such as ads for lotteries or new Coca-Cola commercials directed by known creators, she might be drawn to stories with strong visual appeal or those related to innovative marketing strategies within the mentioned industries.
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Leo Burnett India sees its role as selling brands “solutions” rather than ads. We talk to its leadership team about how they aim to change the world
A dying woman auctions off her remaining time in this project created in collaboration with the Australian Cancer Research Foundation
e.l.f Beauty’s international marketing director explains how creative risk-taking and doing “something different” are essential to the brand’s success
Both organisations have created campaigns that feature ‘prescriptions’ to get outdoors, highlighting the advantages to health of being in nature
When Airbnb launched its new logo and identity in 2014, it caused a storm of controversy and discussion. Here, DesignStudio’s Paul Stafford looks back
Continuing the broadcaster’s tradition of cinematic campaigns, the ad is centred on a classic bomb disposal narrative, with a twist
Lego’s Christmas ad is themed around a festive cat character named Cataclaws who races around town encouraging everyone, young and old, to play
The ad tells a story of the memories that are embedded in the Christmas season, and the joys and sadnesses this can create for many
The people who we define as our family are increasingly a mix of relatives, friends and other connections. JD Sports brings them all together for Christmas
The spot offers up a gentle mickey take of the striker’s training regime, while also showcasing Beats headphones and the beauty of Norway in the winter
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