Ellis Hawthorne is a Features Editor at Retail Week. He specializes in retail, retail technology, beauty and fashion, and e-commerce, with a keen focus on consumer behavior analytics and retail customer data. Ellis has been featured in Retail Week, Metals Daily, and Franetic - Agência de Marketing Digital.
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United Kingdom (National)
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Ellis Hawthorne's articles predominantly focus on the local retail industry, particularly covering business changes, mergers and acquisitions, as well as product promotions and sales & marketing. Given this focus, Ellis would likely be interested in pitches related to exclusive news about local retail businesses or data-driven insights into consumer behavior and market trends within the United Kingdom.
Additionally, press releases seem to play a significant role in Ellis's coverage. Therefore, companies looking for media coverage should consider providing detailed press releases with strong data points or exclusive access to new products or services.
Considering Ellis's emphasis on showcasing retailers' strategies for capturing specific demographics like over-50s spend, any pitch related to innovative marketing techniques targeting specific consumer groups may pique her interest.
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Dr Martens has apponted a new independent non-executive director starting this autumn.
By: Ellis Hawthorne
The chief executives at Tesco Ireland & NI and The Booker Group are to swap roles from the end of this month.
Time Out Group is to bring a global flagship of its Market concept to the new 10 Piccadilly development in central London.
The risk to the UK food system has increased over the past 12 months, according to research by IGD.
By: Ellis Hawthorne
The Works' third-biggest shareholder has hit back at the retailer's move to block its retired private equity partner from joining as a director.
Asda has launched a new wholesale model to supply independent convenience store retailers.
Ikea is set to embark on a significant price-lowering initiative over the next year in order to make its products more affordable, Retail Week can reveal
By: Ellis Hawthorne
When David McCabe started his first shift at Lakeside as a youngster in 1996, he didn't have boardroom aspirations. He's now taking on the CEO assignment in a fourth country.
Summer weather and World Cup celebrations gave food and drink sales a boost in July, but non-food sales dropped.
By: Ellis Hawthorne
Loaf founder Charlie Marshall, who began the business in 2008, has sold his share of the business to the Lewis family's Blue Coast Capital.
