Asda has expanded its Rewards app into fuel for the first time, as it looks to give shoppers more reasons to consolidate their spending.
Kieran Howells is the Head of Commercial Content at HR Grapevine. He specializes in retail and retail technology, focusing on consumer behavior analytics, retail analytics, and store management, while also exploring the intersections of e-commerce and traditional brick-and-mortar businesses. Kieran's insights and expertise have been featured in HR Grapevine, Marketing Beat, Retail Gazette, and Grocery Gazette.














