By: Eloise Hanson
UK: GMS Estates has received planning permission from Camden Council to convert the Holborn office Kingsway House into a 58-unit aparthotel, operated by Beyond.
Eloise Hanson is an editor for Boutique Hotel News, specializing in the hospitality industry. With a focus on boutique hotels and serviced apartments, Eloise covers topics such as hotel acquisitions, rebranding, industry partnerships, and hotel expansions. Her work has also been featured in ShortTermRentalz, showcasing her expertise in the short-term rental market.
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Eloise Hanson's articles primarily focus on announcements and press releases within the hospitality industry, with a specific emphasis on hotel-related topics such as acquisitions, openings, brands, and management. She tends to cover news related to the private sector.
Given this focus, individuals or companies in the hospitality industry who have newsworthy announcements regarding hotel developments or expansions may find Eloise receptive to their pitches. This could include new property openings, partnerships between hotels and other businesses (such as technology providers), rebranding efforts by major hotel chains, or significant leadership appointments within notable hospitality organizations.
Pitches that align with her coverage attributes of press releases and private sector announcements are more likely to resonate with Eloise. While she does not specify a geographic focus in her article titles, it is reasonable to assume that she covers international stories given the nature of the global hospitality industry.
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