By: Emily Goldman, Hannah Jeon
According to makeup artist Laura Geller , swiping on a good mascara āmakes the world of differenceā in your mature makeup routine āespecially since


Emily Goldman is the deputy digital director at Prevention. She specializes in health and wellness, beauty, and nutrition, with a particular focus on the experiences of living with type 1 diabetes through her podcast, Pancreas Pals. Emily's work has been featured in prominent publications such as Yahoo News, Good Housekeeping, and Women's Health.
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United States (National)


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Emily's coverage spans a wide range of topics related to health, beauty, fashion, and aging. She frequently features promotional deals and gift guides in her articles, indicating an interest in products that can cater to her audience's needs.
If you have innovative health or beauty products targeting the aging demographic or if you can provide expert insights on skincare routines for mature skin or managing age-related conditions like diabetes, your pitch is more likely to resonate with Emily.
Given the substantial focus on promotional deals and gift guides, consider tailoring pitches around new product launches or exclusive offers targeted at older adults looking for health and beauty solutions.
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