Emma Lord is a Market Editor for BuzzFeed, specializing in curating and highlighting affordable and clever products that bring joy and solve everyday problems. Her work has also appeared in HuffPost, showcasing her expertise in finding unique and useful gadgets and gizmos for readers.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
Emma's focus is largely on product recommendations and reviews, particularly related to home improvement, beauty, fashion, and self-care. She appears to be interested in highlighting specific products that solve everyday problems or cater to particular interests.
To effectively reach out to Emma with a pitch, consider offering unique products that align with her themes of house & home, beauty & fashion. Emphasize the specific problem each product solves or how it caters to a particular need or interest. Providing clear and concise details about the products along with their benefits would likely resonate well with Emma's coverage style.
As she doesn't have a geographic focus specified, pitches should concentrate on universal appeal rather than regional relevance.
This information evolves through artificial intelligence and human feedback. Improve this profile .
This mini weighted blanket for people who overheat and chic $22 AirPods Max lookalikes are about to be your new best friends.
You're about to put this cheap "tubing" mascara and cult-fave instant coffee on repeat like they're your new favorite song.
Yes, your car needs little sprites on the rearview mirror to keep you company, and yes, you need little coasters shaped like vinyl records on your counters.
You were going to buy more new body wash anyway — might as well be this cult-fave one that smells just like Baccarat Rouge 540.
This easy at-home mushroom growing kit and this vintage-style candle warmer are about to make all your cottagecore dreams come true.
It's almost fall, y'all — time to bust out the mushroom-shaped iridescent window clings and the tiny pink ghost candles.
This affordable high-neck Reformation-style tank top is about to outrank all the ones you already own.
You're never fully dressed without a set of glow-in-the-dark "tree elves," a pickle wine stopper, and the best flavored peanut butter on the internet.
Plot twist: you can pay less than $5 for one of the best perfume rollerballs on the internet.
By: Emma Lord
If you haven't tried these TikTok-viral flare leggings yet, you and your butt are in for a treat.
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