Emma Lord is a Senior Shopping Writer at BuzzFeed. She covers a wide range of product-related topics, including beauty and fashion, consumer interest, and shopping trends, with a particular focus on TikTok influences and deals. Emma's work has been featured in HuffPost and BuzzFeed.
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United States (National)
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Emma's focus is largely on product recommendations and reviews, particularly related to home improvement, beauty, fashion, and self-care. She appears to be interested in highlighting specific products that solve everyday problems or cater to particular interests.
To effectively reach out to Emma with a pitch, consider offering unique products that align with her themes of house & home, beauty & fashion. Emphasize the specific problem each product solves or how it caters to a particular need or interest. Providing clear and concise details about the products along with their benefits would likely resonate well with Emma's coverage style.
As she doesn't have a geographic focus specified, pitches should concentrate on universal appeal rather than regional relevance.
This information evolves through artificial intelligence and human feedback. Improve this profile .
Time to pick a permanent spot on the couch and get cozy with this nifty "Pocket World" coloring book and stuffed waffle maker.
By: Emma Lord
Fresh bouquets are out, Lego flowers are in 💐.
By: Emma Lord
These $35 sheets are so luxurious you'll wake up thinking you're in a hotel.
By: Emma Lord
The only thing better than a beautiful coffee table and coffee table books ... is when they both have secret storage compartments in them 👀.
Once they start cooking up feasts from this Trader Joe's cookbook, you'll be eating at their place every night.
Get ready for them to spend the whole day playing with this gravity-defying light-up orb and eating this literal half-pound Reese's Cup.
This stunning but super functional laptop tote bag proves that looks really aren't everything.
By: Emma Lord
Welcome to the decade where you get a little ~thrill~ out of a customizable memory foam pillow and cozy $29 Lululemon legging alternatives.
By: Emma Lord
May the power of this weighted eye mask and this roll-on migraine relief stick carry you through the many, many places you need to go.
Nobody can come for TikTok's favorite "universal" lip shade or this cult-fave mini bag.
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