Emma Lord is a Market Editor for BuzzFeed, specializing in curating and highlighting affordable and clever products that bring joy and solve everyday problems. Her work has also appeared in HuffPost, showcasing her expertise in finding unique and useful gadgets and gizmos for readers.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
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Emma's focus is largely on product recommendations and reviews, particularly related to home improvement, beauty, fashion, and self-care. She appears to be interested in highlighting specific products that solve everyday problems or cater to particular interests.
To effectively reach out to Emma with a pitch, consider offering unique products that align with her themes of house & home, beauty & fashion. Emphasize the specific problem each product solves or how it caters to a particular need or interest. Providing clear and concise details about the products along with their benefits would likely resonate well with Emma's coverage style.
As she doesn't have a geographic focus specified, pitches should concentrate on universal appeal rather than regional relevance.
This information evolves through artificial intelligence and human feedback. Improve this profile .
You deserve a pretty lil' treat like this oh-so-sweet light up hummingbird.
By: Emma Lord
When you see this lovely $6 lip stain that rivals Benetint in action, you'll be its biggest fan.
By: Emma Lord
Nothing pairs better with takeout than some self-heated foot masks, a dreamy TikTok-beloved candle, and the coziest, cutest blanket you ever did see.
By: Emma Lord
The audacity of modern glasses to exist when you could be sipping your bevvies out of these vintage-style coupe glasses every day ✨.
By: Emma Lord
If you haven't tried these TikTok-viral flare leggings yet, you and your butt are in for a treat.
Time to stock up on $34 Lululemon-esque leggings and $5 cult-fave mascara 👀.
By: Emma Lord
You don't technically *need* Thin Mint seasoning, a dino nugget-shaped pillow, and a cowboy hat straw topper for your water bottle, but ... wait, yes, you do.
By: Emma
Somebody please tell this reviewer-beloved hybrid knife and cutting board it didn't have to flex *that* hard.
By: Emma Lord
While away the hours gazing lovingly upon your vintage-style candle warmer and lovely pastel "unbreakable" plates.
Luckily, nobody on the planet would say no to this stuffed waffle maker or this decadent percussion massager.
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