Emma Lord is a Senior Shopping Writer at BuzzFeed. She covers a wide range of product-related topics, including beauty and fashion, consumer interest, and shopping trends, with a particular focus on TikTok influences and deals. Emma's work has been featured in HuffPost and BuzzFeed.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Emma's focus is largely on product recommendations and reviews, particularly related to home improvement, beauty, fashion, and self-care. She appears to be interested in highlighting specific products that solve everyday problems or cater to particular interests.
To effectively reach out to Emma with a pitch, consider offering unique products that align with her themes of house & home, beauty & fashion. Emphasize the specific problem each product solves or how it caters to a particular need or interest. Providing clear and concise details about the products along with their benefits would likely resonate well with Emma's coverage style.
As she doesn't have a geographic focus specified, pitches should concentrate on universal appeal rather than regional relevance.
This information evolves through artificial intelligence and human feedback. Improve this profile .
By: Emma Lord
No offense to outside, but there isn't a "Pocket World" coloring book or decadently cozy Ugg blanket out there.
Maximize your time this year with this magnetic necklace clasp and super fast microwave pasta maker.
Cut to you showing up to the function with adorable penguin-shaped hand warmers and a bunch of wacky color-changing rainbow pencils.
You are about to reach Peak Snuggliness thanks to these ~dreamlux~ leggings and this pillow-top mattress pad.
This DIY cheese kit that makes a batch in 20 minutes and this chaotic "Game of Life" card game are the vibes you bring to the function.
When you debut your new Old Hollywood–inspired lipstick and oversized peacoat, everyone's going to think you fell out of a glamorous time machine.
These products are about to change your life.
This quirky dog park puzzle or this mini Atari player might be the trick to turning that frown a little more upside down.
Staying on track of things is a heck of a lot easier with this magnetic chore chart and cult-fave purse organizer insert on your side.
By: Emma Lord
This end table with a built-in charging station is going to be a mandatory purchase for every room in your home.
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