By: Erica Radol
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Erica Radol is a Contributing Writer at Commerce. She focuses on themes related to beauty and fashion, retail, and food and beverages, often exploring topics such as holidays, shopping, and style. Erica's work has been featured in prominent outlets including Yahoo News, The Daily Beast, and Us Weekly.
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United States (National)
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Erica Radol's articles predominantly focus on lifestyle topics, particularly skincare, anti-aging, haircare, fashion and home decor. She extensively covers promotional deals, reviews and gift guides.
Given her emphasis on promotional deals and reviews of beauty products, pitches should highlight new or unique features of products to help them stand out in a crowded market. Additionally, providing exclusive access to discounts or promotions may align with Erica's coverage style.
Experts who can provide insights into emerging trends in the lifestyle industry or offer expert opinions on specific product categories would likely resonate well with Erica's coverage preferences. While she does not have a specified geographic focus, sources with an international perspective could still be relevant given the global nature of the beauty and lifestyle industries.
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