With Pearl Jam releasing its 12th studio album at midnight Thursday, MLB is working with the rock band on a cross-promotion campaign that will feature in-park, broadcast and social activations around the debut of “Dark Matter.”
Erik Bacharach is an MLB reporter for Sports Business Journal, with a focus on national coverage in the United States. His articles cover a wide range of topics in the world of sports business, including influential people, marketing campaigns, innovative developments, and executive leadership changes. His work has also been featured in the Charlotte Business Journal.