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Erika Wheless
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Erika Wheless

Marketing Reporter

AS SEEN ON
Ad Age

Preston's Summary

Erika Wheless is a Marketing Reporter at Crain's Chicago Business. She covers themes related to the food and beverage industry, consumer packaged goods, and marketing technology, with a focus on advertising campaigns and the evolving landscape of advertising technology. Erika's work has been featured in Crain's Chicago Business, Harro Community, Crain's Detroit Business, Crain's New York Business, Crain's Cleveland Business, Automotive News, and Ad Age.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Informative: 43 %
Promotional: 17 %
Data Driven: 9 %
Opinion: 7 %
Events: 6 %

Themes Covered:

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Most Recent Topics:

  • Consumer Behavior
  • Advertisements (Ads)
  • Advertising Campaigns (Ad Campaigns)
  • Advertising Technology (AdTech)
  • AI Platforms
  • Generative AI
  • Marketing Technology (MarTech)

Pitching Insights

Erika's coverage is centered around food and beverage, marketing campaigns, branding, fast food, and Gen Z. Her articles primarily focus on the private sector announcements and promotional deals within these industries. Given her emphasis on data citation and promotional deals, she may be interested in pitches that offer exclusive data insights or newsworthy promotions related to the food and beverage industry.

Additionally, Erika frequently covers trends in content & publishing as well as sales & marketing. Pitches tied to emerging trends in these areas could also resonate with her interests.

As Erika does not have a specific geographic focus mentioned but rather focuses on industries and themes more broadly without regional constraints; therefore international stories within the realm of food and beverage industry could also capture her attention.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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