Hannah Bowler is a journalist for The Drum, covering a wide range of topics in the marketing and advertising industry. With a keen eye for brand collaborations, controversial campaigns, and marketing strategies, Hannah provides insightful analysis and commentary on current trends and developments in the field.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
Hannah Bowler’s articles predominantly cover sales and marketing, product promotions, content creation, and publishing. Her focus on expert commentary and data citations suggests she is likely open to receiving pitches from industry experts who can provide valuable insights into the latest trends in advertising, branding, marketing strategies or retail.
Given her coverage of specific campaigns and brand activities, Hannah may find value in receiving pitches related to successful campaign case studies or unique branding approaches that have yielded quantifiable results. As she covers a wide range of topics within sales & marketing and product promotion fields it could be beneficial to offer innovative ideas or new research findings in these areas.
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Having a famous face in your ad can give it instant virality, but as the food delivery app’s Susan O’Brien explains, endorsement deals aren’t always a walk in the park.
For The Drum’s Health & Pharma Focus, we sat down with chief marketing officer Pete Markey to discuss the latest trends and how the retailer is responding to them.
The consumer health company behind brands like Buscopan, Allevia and Dulcolax won its first-ever Cannes Lion last year. For The Drum’s Health and Pharma Focus, we look at the seven-point plan that brought creativity into the organization.
The consumer health company behind brands like Buscopan, Allevia and Dulcolax won its first-ever Cannes Lion last year. For The Drum's Health and Pharma Focus , we look at the seven-point plan that brought creativity into the organization.
Technotronic's Pump Up the Jam gets a fresh spin in Jam Shed's reactive London Marathon ad.
Talent experts share their secrets for creating a successful celebrity brand deal.
By: Hannah Bowler
The cost of living crisis has been driving some shoppers to consider own-brand alternatives. As Magnum’s global brand vice-president Ben Curtis tells The Drum, however, the premium ice-cream maker has been using this behavior to its advantage.
By: Hannah Bowler
The Drum welcomes the industry heavyweights behind the newly formed agency to our home in Shoreditch to find out about its plans to help brands grow through creativity and culture.
The British homelessness charity has released an uplifting social housing campaign. The Drum sat down with its marketing chief to find out why she thinks celebratory marketing, not doom and gloom, can influence behavior.
The mood board app took advertisers (and The Drum) on a journey through the world of Pinterest, with actors, a game show and a giant flower installation.
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