Kristina Monllos is a Senior Marketing Editor at NewsBreak. She specializes in marketing and advertising, with a focus on advertising campaigns, advertising technology, and the intersection of sports and culture. Kristina's insights and analyses have been featured in prominent publications such as Adweek, Fortune, and Marketing Brew.
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Kristina's articles primarily revolve around marketing, branding, influencer marketing, social media, and advertising. Her coverage tends to heavily rely on data and expert commentary, indicating a preference for pitches that offer new insights backed by relevant data or industry experts' perspectives.
Given the focus on sales & marketing as well as product promotions themes in her articles, Kristina may be interested in receiving pitches related to innovative marketing strategies, emerging trends in branding and advertising, successful influencer collaborations backed by concrete performance metrics or case studies from reputable sources within the industry.
As Kristina does not have a specific geographic focus mentioned but covers topics with global relevance such as social media and influencer marketing which transcend geographical boundaries. Therefore, she would likely appreciate international perspectives and examples of successful campaigns from various regions.
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By: Kristina Monllos
“We’re really focused on giving a voice to a utility that straddles” Big Tech and finance, CMO Catherine Ferdon told us.
A road trip across the country informed the campaign—and the brand updated its iconic jingle from the 1971 spot "Hilltop."
Over the last four years, the company has worked with roughly 800 influencers and celebrities, some of whom have invited followers along to “come with me to see if I have cancer!” The company offers complimentary scans and asks that they post about their experience, but according to Alina Ioani, VP of business development and strategic partnerships at Prenuvo, “we never pay influencers.”
“As more of life becomes automated and impersonal, people are increasingly looking for things that feel more personal, expressive, and human,” the brand’s CMO told us.
By: Kristina Monllos
As cultural conversations about sex continue to shift, the way brands address it has, too. “We’re seeing now that people, culture, entertainment [are] a little less fearful of it,” Brooklinen’s CMO told us.
By: Kristina Monllos
Morning Brew, Inc. Photos: Brooklinen There's a lot that goes on in the bedroom that's not appropriate for your typical bedding advertisement.
By: Kristina Monllos
Many marketers are leaning on nostalgia with the goal of appearing to be “very pro-American without taking a political stance,” an expert told us.
By: Kristina Monllos
The beverage brand, which recently quadrupled its events budget, is looking to get “cans in hands,” new CMO Zech Francis told us.
For ten years, the brand has leaned on wit and charm in direct creative to connect with a single market.
StreetEasy Finding an apartment you love in New York City is competitive, expensive, and often fraught with drama—not to mention concessions.
