Erin Docherty is a Senior Beauty Writer with a focus on national beauty trends in Australia. She writes for publications such as Mamamia and Cigalah Group, and her work has also been featured in BEAUTYcrew and Schools Week. With a passion for all things beauty, Erin covers topics ranging from makeup and skincare to hair trends and beauty industry news.
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Erin Docherty's coverage mainly centers around beauty and fashion, with a strong emphasis on product reviews and expert commentary. She seems to be interested in new trends, personal stories related to beauty, and tips for skincare and makeup.
If you are looking to engage Erin Docherty, consider offering her exclusive insights into emerging beauty trends or providing expert commentary on new products or techniques within the industry. Personal stories related to beauty could also capture her attention.
As she has a National (Australia) focus, pitches should keep this geographic relevance in mind when proposing topics or experts for collaboration.
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Whether you have eyebrows on your face or not, you'll know how tricky the brow game can be. So many pencils ! Pomades! Tints! Stencil thingys!
By: Erin Docherty
As someone who has interviewed a lot of skin experts , there's one thing that's been drilled into my mind on the regular when it comes to the biggest mistake you can make for your skin.
The best part? You only need one product.
By: Erin Docherty
In other news, people are now rubbing castor oil on their stomach to lose weight . And friends, how did we get here?
"The uglier you go to bed, the hotter you will wake up." If you're someone who loves beauty and frequents social media, you'll know precisely what this one statement is referring to: the 'morning shed'.
Mamamia's Tried and Tested series is your review of the latest to hit our desks in beauty, health and wellbeing.
By: Erin Docherty
Recently, Mamamia contributor Juna Xu wrote an article about Korea's microneedle-in-a-bottle — and the response was HUGE. The people cared!
By: Erin Docherty
If there's one product that's absolutely everywhere in 2024, it's bronzing drops . From the cult OGs to cheap and cheerful dupes — they're popping up everywhere.
Mamamia's Tried and Tested series is your review of the latest to hit our desks in beauty, health and wellbeing.
By: Erin Docherty
It brings me sinful amounts of excitement to remind you that Black Friday sales are just around the corner/already started — and look, it's time to get tactical.
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