Ezreen Benissan

With Dua Lipa in the global ambassador seat, YSL Beauty is leaning into cosmetics as competition rises.

Brands are hosting immersive experiences and fine-tuning their edits to create meaningful connections with Arab consumers.

Frasers, which acquired Matches for £52 million in December, had plans to revive the loss-making retailer.

The Italian luxury company kept tight control of costs in 2023 while growing its top-line revenue by 11.9 per cent.

A partnership between L’Oréal Paris and South Africa Fashion Week signals a new phase in L’Oréal’s strategy in Africa. Expect more marketing activations and product launches across the continent.

Even though they’re eager to break into the international market, many emerging designers are taking a cautious approach.

Namacheko’s founders fell into fashion, landing their designs — inspired by their Swedish and Kurdish roots — at leading retailers in a little over a year.

Rosso, who has extensive tech and innovation experience, is taking on the role in addition to his existing positions as chairman of Maison Margiela, as well as CEO of BVX and gaming platform D-Cave.

The move highlights the unique challenges facing African designers as they try to scale internationally; even those with industry recognition in the form of prize wins.

Tapping into art and culture is a smart way for fashion brands to reach new, high-spending consumers when aspirational luxury shoppers are pulling back.