Sheena Butler-Young

The Debrief host Sheena Butler-Young is joined by BoF's Marc Bain and Haley Crawford to unpack why the industry's push for AI-led efficiency is starting to rub shoppers the wrong way.

The Business of Beauty's Priya Rao and Rachael Griffiths discuss how beauty brands are moving beyond traditional social media content to experiment with “rage bait.”

As Swatch and Audemars Piguet sparked a global retail frenzy over the weekend with a $400 plastic pocket watch, BoF’s Cathaleen Chen and Mimosa Spencer dissect whether high-low collaborations democratise luxury or dilute brand equity in an industry built on exclusivity.

It's not just about ordering more smalls. Brands must grapple with growing ‘size volatility' as more consumers use GLP-1 drugs.

As GLP-1 drugs reshape consumers' bodies at unprecedented scale, BoF's Diana Pearl and Brennan Kilbane examine how fashion and beauty brands are adapting to a profound shift in size, fit and appearance.

BoF's Haley Crawford and Shayeza Walid unpack why fashion is embracing literature when reading is in decline.

Artificial intelligence is changing how businesses operate as employees become more self-sufficient and routine work is increasingly automated. To build companies that thrive in this new paradigm, fashion executives must rethink leadership structures, talent pipelines and decision-making processes.

As growth slows across activewear, brands like Set Active, 437 and Oner Active are gaining momentum with a new generation of consumers. The Debrief examines what's driving their rise and what it means for category leaders Nike and Lululemon.

As artificial intelligence makes it easier than ever to produce polished résumés, recruiters are relying on new methods to assess attributes like judgment, adaptability and potential.

Nike's VP of global brand management Helena Thornton joins The Debrief host Sheena Butler-Young and BoF sports and fashion correspondent Mike Sykes to explore how brands compete for attention during the world's biggest sporting event, from the thinking behind Nike's ‘Rip the Script' campaign to the power of sport as culture.