Sheena Butler-Young

BoF editor Diana Pearl joins Sheena Butler-Young to unpack how a generation of independent brands rejected the venture-backed DTC playbook — and why that slower, more disciplined approach ultimately paid off.

As AI reshapes entry-level jobs and the fashion industry slows, students are questioning whether a fashion degree still delivers on its promise. BoF Careers' Dan Hastings joins The Debrief to discuss what schools are getting right, where they are looking to evolve and the skills graduates will need to succeed.

Schools are updating curricula, strengthening ties with industry and expanding career support. But educators say success still depends on what students do with those opportunities.

As shoppers swap “sustainable” for “healthy,” BoF senior editorial associate Shayeza Walid joins senior correspondent Sheena Butler-Young to unpack why fabric content has become fashion's newest flashpoint — and why Gap just found out the hard way.

As economic uncertainty and hiring freezes reshape parts of the fashion and beauty job market, BoF's Eoghan O'Donnell and Dan Hastings join Sheena Butler-Young to unpack BoF's Most Desirable Beauty and Fashion Companies list and what makes an employer stand out today.

Global editorial director Steff Yotka will succeed Bettridge, who is leaving his post to focus on his creative studio Content World.

After decades of mixed results, a new generation of UK brands is expanding into the US. This time, they're prioritising community, patience and cultural translation over splashy launches.

BoF's retail editor Cathaleen Chen joins Sheena Butler-Young to break down the standout names and data behind BoF's inaugural list of the world's 65 best independent fashion stores — and why the pleasure of ‘moseying around' is still so relevant amongst consumers.

BoF US Editor Diana Pearl joins Sheena Butler-Young on The Debrief to explain why the number at the top of a creator's profile no longer tells brands what they need to know — and what's replaced it.

BoF senior editorial associate Shayeza Walid joins Sheena Butler-Young on The Debrief to unpack why upcycling is breaking out of its niche corners and into the mainstream — and whether it can become a durable part of fashion's supply chain, rather than just a moment of high-profile experimentation.