Mco Beauty's newest launch, crafted with precisely the same formula as its pricier forebear, Urban Decay, showcases an evolving strategy for ‘dupe' brands.
Rachael Griffiths is a writer at the Strategist based in the United Kingdom. She covers a diverse range of topics, including beauty, fashion, travel, and accessories, with a particular focus on the beauty industry, makeup and skincare, and the global supply chain. Rachael's work has been featured in notable publications such as New York Magazine, FRANCE 24, and The Business of Fashion.















