Rachael Griffiths is a writer at the Strategist based in the United Kingdom. She covers a diverse range of topics, including beauty, fashion, travel, and accessories, with a particular focus on the beauty industry, makeup and skincare, and the global supply chain. Rachael's work has been featured in notable publications such as New York Magazine, FRANCE 24, and The Business of Fashion.
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Rachael Griffiths predominantly covers promotional deals, gift guides, and reviews related to travel, shopping, beauty & fashion. Her content often features product recommendations and discounts targeting a general audience.
Given her focus on curating lists of products and deals for readers, she may be open to pitches from PR professionals representing brands offering unique or budget-friendly items suitable for her articles. Additionally, experts in these fields providing insights into emerging trends or new innovations within the sectors she covers could also capture her interest.
As Rachael's coverage lacks a specific geographic focus but is centered around products available in the US market, considerations should be made to align with this scope when pitching relevant content.
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Heather Fisher, former chief marketing officer of Fenty Beauty, has joined the Australian body care brand.
In an engagement economy that rewards shock over scale, brands are causing drama in the hopes of capturing their audience’s attention. But it’s a risky strategy for an industry never too far from actual controversy.
The US owner of Schick and Hawaiian Tropic, which recently divested its feminine care division, reported strong performance for grooming brand Cremo.
In a market of increasingly segmented shoppers, legacy labels like Olay and Covergirl are rethinking what it means to be a multigenerational beauty brand.
Beauty built an entire industry around Gen Alpha's shopping frenzy. But as the legal and ethical consequences of marketing to kids come into focus, tween-focused brands face their watershed moment.
The German conglomerate co-led a funding round for the UK biotech beauty brand, which makes alternatives to hair extensions.
By: Sheena Butler-Young, Priya Rao, Rachael Griffiths
The Business of Beauty's Priya Rao and Rachael Griffiths discuss how beauty brands are moving beyond traditional social media content to experiment with “rage bait.”
By: Rachael Griffiths
The Estée Lauder-owned skincare brand is staging immersive, local pop-ups all over the world. It's newest, in New York, may be one of its most audacious yet.
Desire for more refined niche fragrances and addictive ‘gourmand’ ingredients has led to the arrival of brands like Moëhr, which takes its scent cues from haute cuisine.
By: Rachael Griffiths
As online fragrance shopping surges, department stores are leaning on retail theatre as a survival strategy.
