By: Rachael Griffiths
The duo will front an upcoming global fragrance campaign for the L'Oréal-licensed brand, which is currently riding a wave of strong US sales growth.
Rachael Griffiths is a writer at the Strategist based in the United Kingdom. She covers a diverse range of topics, including beauty, fashion, travel, and accessories, with a particular focus on the beauty industry, makeup and skincare, and the global supply chain. Rachael's work has been featured in notable publications such as New York Magazine, FRANCE 24, and The Business of Fashion.
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Rachael Griffiths predominantly covers promotional deals, gift guides, and reviews related to travel, shopping, beauty & fashion. Her content often features product recommendations and discounts targeting a general audience.
Given her focus on curating lists of products and deals for readers, she may be open to pitches from PR professionals representing brands offering unique or budget-friendly items suitable for her articles. Additionally, experts in these fields providing insights into emerging trends or new innovations within the sectors she covers could also capture her interest.
As Rachael's coverage lacks a specific geographic focus but is centered around products available in the US market, considerations should be made to align with this scope when pitching relevant content.
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