Preston's Summary

Fiona Callingham is a health reporter with a focus on national news in the United Kingdom. She writes for publications such as the Daily Express and Daily Mirror, and her work has also appeared in various other outlets including the Western Mail, Hull Live, LancsLive, and the Scottish Daily Record and Sunday Mail. Fiona covers a wide range of health topics, providing informative and engaging articles on everything from home remedies to serious medical conditions.

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Geo Focus

United Kingdom (National)

Coverage Attributes:

Cites Data: 54 %
Expert Commentary: 23 %
How To Guide: 6 %
Opinion Editorial: 3 %
Review: 3 %

Themes Covered:

Most Recent Topics:

  • Travel
  • Beauty Tips
  • Health Advice
  • Nutrition
  • Aging gracefully
  • Lifestyle

Pitching Insights

Fiona's coverage focuses heavily on health and wellbeing, particularly on medical advice and insights from experts. She is likely to be responsive to pitches that offer expert commentary or data-backed information related to health topics such as cancer, heart disease, and general wellness.

Given her national focus in the United Kingdom, consider tailoring pitches with a UK-specific angle when relevant. Additionally, since Fiona's articles often include data citations and expert commentaries, providing factual and evidence-based information will likely resonate well with her.

For travel-related pitches, focusing on lesser-known destinations within the UK may align best with Fiona’s coverage of off-the-beaten-path locations.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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